Newsroom Transformation Programme 2020
Newsroom Transformation Programme 2020
The digital transformation of newsrooms has entered a new phase: Reader Centric. As news audiences move online, and revenue sources of news organisations get disrupted, companies need to accelerate their transformation. Newsrooms need to be at the forefront of changes.
In this new world, newsroom leaders must understand the roots of disruption and ways to transform their news organisations. They need to develop new editorial visions, find ways to engage their current and new audiences, and re-organise their newsrooms to deliver on new strategies.
In partnership with
Programme
This programme’s aim is to equip newsroom leaders with insight, know-how and tools, so they can build and execute a transformation strategy that consists of four parts:
Culture | Journalism | Audience | Operations
Topics
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Programme Outcome
This intensive learning and coaching program will accelerate the digital transformation of news organisations with:
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up-to-date knowledge and insight into how the world’s leading newsrooms transform into the 21st century;
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skills to develop a new editorial strategy and plan a content portfolio that fits different digital business models such as advertising and reader revenue;
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practical frameworks and best practices to attract, engage and retain audiences, and build relationships with subscribers;
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ready-to-implement proposals of new editorial products and services,
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management tools to help in the execution: re-organise the newsroom, plan new jobs, workflows and KPIs.
