Categories | North American Digital Media Awards 2019
North American Digital Media Awards 2019
The competition is open to any project published or being held between May 2018 and April 2019. Check out our rules and guidelines!
Topics
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This category for evaluating the content and general organization of a general news site includes mobile and desktop web platforms, as well as apps (does not include microsites). Entries must demonstrate combined excellence in content and UX, as well as value to readers and advertisers. Innovative design, the use of multimedia (such as audio, video, infographics, photography, etc) to better tell the story, speed of access and the overall distribution will also be taken into consideration.
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Entries should demonstrate an ability to relate a story in a concise and objective way and improve the reader experience and engagement with the news brand. There should be consideration of the appropriate video format for specific platforms (e.g. Facebook vs YouTube). The technical quality of the shooting and realisation as well as the possible emotional and aesthetic impact of the video will also be taken into consideration.
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Entries should demonstrate excellence in design, usefulness and clarity of information conveyed on infographics or any other innovative format, in the context of breaking news or non-breaking news, information or entertainment. Special attention will be paid to creativity and visual impact, as well as the effectiveness on mobile devices.
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Best new paid content initiative or campaign, with the aim of increasing revenue from digital subscriptions or one-off purchases, membership models, donations, crowdfundings, among others. Entries should demonstrate understanding of brand strengths, clarity for the reader or customer, an effective call to action, and measurable results.
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This category is open to all independent news-related startups or larger news publishers launching new businesses or spin-offs. Entries should demonstrate clear value to their target market, stand out from the crowd and be able to outline a current or future business model.
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This category is open for publishers' multiplatform marketing campaigns (can be through radio, TV, digital, print, etc.) towards their own new or existing news brands. Entries should have clear messaging, an effective social strategy, strong own brand voice and efficient targeting.
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Entries must demonstrate strong evidence of the publishing company’s success in engaging youth (children and teenagers) and/or millennial audiences around any kind of initiative, including but not limited to news literacy, editorial content and/or public service.
