Mark Little is focused on building a trustworthy, social, news ecosystem that maximises return on attention and gives individuals control of their own, personalised news experience. He is a big thinker and entrepreneurial journalist who founded and built verification agency Storyful, (which was eventually sold to News Corp) and was head of Twitter, Ireland.  

Email newsletters are experiencing a renaissance. Sunnie Huang will share how The Economist developed a newsletters strategy that puts readers' needs at the heart, as well as how the digital teams use audience research and experimentation to help shape the look and feel of newsletters.

Newsmavens is a publication on a mission to give readers a different perspective on the news. With a pan-European group of female editors selecting content they feel is newsworthy, they're addressing the unspoken - and often unnoticed - consequences of a male-dominated industry. Managing Editor Lea Berriault talks to Content Insights' Content Manager, Em Kuntze, to reveal what they're learning about their content - and their readership - through judicious use of content intelligence tools.

Session sponsored by Content Insights.

A deep dive into the topic of audience engagement. Participants can join small group discussions, raising their own challenges and experiences with industry leaders. Summaries of these discussions will be presented to all groups.

For Kleine Zeitung, their move to integrated editorial offices in 2014 was an important factor in moving to a digital-first mindset. A few years later, they became the first daily newspaper in Austria to charge for digital content by subscription (in October 2016). So how has the culture in the newsroom changed? What lessons are there for other local publishers building a paywall?

Expressen has increased its reach on mobile from 700 000 to 4.7 million readers and viewers in five years - and is soon Sweden’s largest news site. One key factor behind this tremendous growth has been Expressen's data strategy which turned Expressen into the most data informed newsroom in the Nordics. “From 4 to 300 data analysts" will give you hands on tactics on how to create a data informed newsroom that not only consist of 300 journalists but actually also 300 data analysts.

Session sponsored by Parse.ly

The Content Personalisation Network project (CPN) is working on building a new, transparent approach to personalise digital content, delivering the right information, at the right time, in the right context. Partners include Deutsche Welle, IMEC, VRT, ATC, DIAS Media Group and WAN-IFRA.  Read more