Topics | The Newsroom Summit 2019
Topics
-
New challenges for editors
The role of the editor keeps expanding! Is it possible to combine analytics, financial and editorial knowledge while linking better with colleagues in marketing and sales?
-
Engagement, relevance & personalisation
Last year in the group work we came up with an impressive list of engagement metrics. How can you define these and make the insights actionable?
-
Brand & Voice
What's the link between the two? How much should the editor be involved in brand marketing campaigns? How to differentiate premium content from competitors.
-
Evolution of storytelling
As news consumption habits change, what new formats, new tools, new platforms are publishers experimenting with?
