The Newsroom Summit 2019

Mobile Event Menu

The Newsroom Summit 2019

05 Nov 2019 to 06 Nov 2019

 Editorial strategies for engaging, high-performing, premium content

Verdens Gang (VG), Oslo
5-6 November 2019


  • News Editor, VG, Norway
  • Director of Insights & Editor-in-Chief, WAN-IFRA, Germany
  • Editor-in-Chief and CEO, ARA, Spain
  • VP Marketing, Stibo DX, Germany
  • Editorial insights administrator, Dagens Næringsliv, Norway
  • Executive Director World Editors Forum, WAN-IFRA, UK
  • Head of Storytelling, Tortoise Media, UK
  • EVP, Schibsted Media Division, Norway
  • Digital transformation, content strategy and innovation consultant, WEF Board Member, UK
  • Deputy Director, Digital Revenue Network, WAN-IFRA, France
  • Chief Marketing Officer, United Robots, Sweden
  • VP Global Customer Success, Chartbeat, USA
  • Head of data journalism, Bayerischer Rundfunk (ARD), Germany
  • Partner Solutions team leader for News Partnerships across EMEA, Facebook, UK
  • Head of Industrial Policy, Norwegian Media Businesses' Association, Norway
  • Editor in Chief and CEO, VG - Verdens Gang AS, Norway
  • Client Relations Manager, Content Insights, Serbia
  • Senior Editor of Europe, Middle East and Africa, Storyful, UK
  • Editor in chief and CEO, Børneavisen, JP/Politikens Hus, Denmark
  • Editor in Chief and CEO, Agderposten, Norway
  • Social Media editor and Digital Product development, Badische Zeitung, Germany
  • News Director, NRK (Norwegian public service broadcaster), Norway
  • Vice President for Development, Amedia, Norway
  • Award-winning journalist, photographer and writer, Switzerland
  • Head of newsroom, Süddeutsche Zeitung, Germany
  • Head of Editorial Development, Sydsvenskan, Sweden
  • Editor, Børneavisen, Denmark
  • Head of Leadership Development, Reuters Institute for the Study of Journalism, UK
  • Editor in Chief Digital, Stuttgarter Zeitung, Germany
  • Editor for publishing strategy and visual journalism, Dagens Næringsliv, Norway. WEF Board member.
  • Director, Norwegian Media Businesses’ Association (MBL), Norway
  • Editorial Development, Aftonbladet, Sweden



  • 1

    New challenges for editors

    The role of the editor keeps expanding! Is it possible to combine analytics, financial and editorial knowledge while linking better with colleagues in marketing and sales?


  • 2

    Engagement, relevance & personalisation

    Last year in the group work we came up with an impressive list of engagement metrics. How can you define these and make the insights actionable?
  • 3

    Brand & Voice

    What's the link between the two? How much should the editor be involved in brand marketing campaigns? How to differentiate premium content from competitors.

  • 4

    Evolution of storytelling

    As news consumption habits change, what new formats, new tools, new platforms are publishers experimenting with?


The Newsroom Summit is followed by the WAN-IFRA SCANDINAVIAN STUDY TOUR on 7 and 8 November in Oslo and Stockholm. On this tour, we will visit leading Nordic publishers in Oslo & Stockholm and discuss content monetisation and subscription strategies powered by the newsrooms.

Photo: Thomas Mattsson, Editor-in-Chief and Responsible Editor of Expressen (Sweden) is pictured with participants from the 2018 Study Tour.