This session will address the reasons and implementation of the transformation of Rede Gazeta, the main informative media of the state of Espírito Santo, based in Vitoria. This year, its print version went from being distributed daily to only on weekends, betting heavily on a digital news offering with a value focused for its local audience. In this session, Rede Gazeta will expose the reasons that led to this radical change, its implementation and its first results.