November 14
Mardi

• 14:00

  Performance as a key aspect of the growth of a medium

  Location: 

  Bouchard Auditorium

  Can the speed of a site affect its growth?
  A high level review on best practices in the field, how to reduce visitor losses and increase traffic. The impact on monetization. Cases of analysis, tools and new technologies (PWA).

  Intervenants 

  • Hernán Marsili

    

    Digital Media Consultant, Argentina

• 14:45

  The economic impact of Adfraud, Brandsafety and Viewability in the Digital Advertising Industry: and how can the publishers leverage this new metrics.

  Location: 

  Bouchard Auditorium

  Speaker TBA

  Intervenants 

  • Marcos Christensen

    

    CCO Arena Sport / Time for Digital, Argentina

• 15:30

  The Future for Digital Publishers : The Rapid Rise of Progressive Web Apps #PerfMatters

  Location: 

  Bouchard Auditorium

  With the ever-increasing use of mobile devices for reading news and content on the go, the speed, performance, and overall user experience of a publisher's website can truly make or break a publication. We will dive deep into the latest and best-performing technology in the industry, PWA, and how publishers can maximize their user engagement and boost ad revenue through these exciting applications.

  Intervenants 

  • Marta Rocamora

    

    Strategic Partnership Manager, Marfeel, Spain

• 16:00

  Coffee Break

  Location: 

  Foyer S2

• 16:30

  Google Trends: What does the audience want to know?

  Location: 

  Bouchard Auditorium

  Can we find out what the users are looking for? No only how much they search a topic, but what part of it interests them particularly? At what time of day? Which topics grew in the last 24h? In this workshop we will explore in depth Google Trends, how to use it and how to export that information to websites or other platforms. 

  Intervenants 

  • Juan Manuel Lucero

    

    Director of Digital Businesses, Google News Lab South America, Argentina

  • Barbara Salvoni Sarti

    

    Product Manager for strategic partnerships, Google News Lab, Brazil