This first-of-its-kind programme for Asian news organisations brings together one senior editorial and one senior commercial executive from each publisher for five months of training and coaching to equip them with the insights, know-how and tools to accelerate digital transformation and execute a transformation strategy in their organisations.

It contains:

• up-to-date knowledge and insight into how the world’s leading newsrooms transform into the 21st century
  
  
• skills to develop a new editorial and business strategy and plan a content portfolio that fits different digital business models such as advertising and reader revenue; practical frameworks and best practices to attract, engage and retain audiences, and build relationships with subscribers
  
  
• ready-to-implement proposals of new editorial products and services
  
  
• management tools to help in the execution: re-organise the newsroom, plan new jobs, workflows and KPIs.

The curriculum covers:

Culture

Understand the disruption waves and transformation patterns of the news media. Plan and lead a change management program that includes initiatives that support building an innovation culture within cross-functional teams.

Journalism & Business

Develop editorial vision for the news organization and its departments. Audit the current content’s performance and plan a new content portfolio that will address requirements and needs of different revenue streams such as digital advertising and subscriptions.

Design Thinking

Empower media practitioners to put customer needs at the heart of innovation and service improvement. Understand the key methodologies behind innovation and draw transferable skills to apply in the workplace and individual career.

Audience

Define target audiences for their content. Plan digital audience development that includes acquisition, activation, engagement and retention. Ideate and build new editorial products and services in collaboration with Product/ Technology, Marketing, Research and Data, Sales teams.

Operations

Define new skills and capabilities needed to deliver on an editorial and business strategy. Plan new workflows and KPIs to meet the strategic objectives. Plan how to adjust resources in the newsroom to execute on a new strategy