Programme | Newsroom Transformation Programme 2020
Newsroom Transformation Programme 2020
This programme’s aim is to equip newsroom leaders with insight, know-how and tools, so they can build and execute a transformation strategy that consists of four parts:
Culture | Journalism | Audience | Operations
Topics
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Culture
Understand the disruption waves and transformation patterns of the news media. Plan and lead a change management program that includes initiatives that support building an innovation culture in the newsroom.
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Journalism
Develop editorial vision for the news organization and its departments. Audit the current content’s performance and plan a new content portfolio that will address requirements and needs of different revenue streams such as digital advertising and subscriptions
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Audience
Define target audiences for their content. Plan digital audience development that includes acquisition, activation, engagement and retention. Ideate and build new editorial products and services in collaboration with Product/ Technology, Marketing, Research and Data, Sales teams
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Operations
Define new skills and capabilities needed to deliver on an editorial strategy. Plan new workflows and KPIs to meet the strategic objectives. Plan how to adjust resources in the newsroom to execute on a new strategy
