Who says newspapers aren’t attractive to young readers? While the conventional wisdom holds that newspapers and young people don’t mix, newspaper companies and media associations from around the world are finding new ways to attract young readers, using video, social media, research, education and a “total youth think” attitude.

Join us on a two-day workshop featuring the latest trends to engage millennials. We will unpack lessons to be learned from some of the world’s leading newspaper companies, with suggestions for introducing similar tactics to newsrooms in India.

Considering that millennials are now the largest part of the workforce and wield major spending power, honing the very best methods to effectively target this populace is an urgent priority for the news industry.

Download the brocure