Programa | Attracting millenials to news sites
Attracting millenials to news sites
Thursday, 26 April 2017
WHO ARE THESE PEOPLE?
Understanding millennials
Interactive workshop re-examining generational differences.
Some consider millennials as hard-headed, self-centred and irresponsible. Others believe they are born to be lazy and dependent on technology.
Younger thinking
Explore the relationship between the news industry and millennials.
MILLENNIALS AND TECHNOLOGY
Newspapers and video
Rise of online video new; challenge of making it profitable.
How millennial journalists are unravelling local news for their peers
Group work.Young journalists recrafting local news for young professionals.
Friday, 27 April
INTERNATIONAL BEST PRACTICE
Top international examples
We study newspapers from around the world that have succeeded in attracting millenials.
Generation of page-turners
Evolving reading habits, e-books and other digital examples
COMMERCIAL AND MARKETING STRATEGIES
Show us the money
Marketing and commercial strategies to specifically reach millennials. Perhaps we can learn a thing or two from the big retailers.
Develop your own winning strategy
Group work. Practical application of theories.