Programme:

Day1, 22 June

• Introductions - outline of course and how it’s going to work

• Exercise:  Index of optimism - designed to test how the participants view the future of the news media.

• Exercise:   Index of competence - designed to show how well participants feel they are functioning in their work.

• Exercise:  what it means to be in middle management

 The media landscape in India

• Exercise:  assessing the health of the major media sectors

• Competition in the Attention Economy

• Exercise:  identify threats to the status quo - and opportunities thrown up by disruption

• Dealing with technological change

• Exercise:  The introduction of new software into your newsroom

• Understanding audiences

• Exercise:  the Bounce-Churn-Retain-Dwell cycle

• Exercise:  Who are we writing for?

• Exercise: What should we be writing?

• How leaders shape their newsrooms and drive success

• Exercise:  What factors will lead to success for a news organisation
• Washing up - put the key messages from today on the magic wall[1]

Day 2, 23-June

(cont’d - the actual content of this morning and the beginning of the afternoon session depends on the outcomes of the previous day, but will probably include these elements:)

• Exercises: 

• What do the success criteria mean for our content and how do leaders create and ensure quality?

• How to run a converged newsroom

• Running the planning desk

• The quality assurance cycle

• Running the editorial meeting

• What does the pursuit of success mean in terms of people-management?  

• Recruitment and training

• Safety, trust and respect

• Team-building and the leader’s role 

Social Media

• Exercise: Needles and haystacks - how do we know what to trus

• Exercise: Social media as a promotional tool

 Review of course 

• What did participants take from it - update magic wall

• Re-run of Index of Optimism

• Re-run of Index of Competence