Frida Kvarnström has been working within Schibsted Media Group for six years, in Sweden, Norway and Hungary. During this time in the group, she has been responsible for commercial product development on mobile platforms at VG, Blocket and Aftonbladet. Today she is Sales Director with focus on new ad-technology and how to increase revenue from B2B segments, with the help of geotargeting technology.

Concepción is a Partner at Deloitte Spain with more than 20 years of experience in professional services. Since 2016, she has been leader of the "Media & Sports" industry, and since 2020, Leader of the "Climate & Sustainability" Practice for Deloitte Spain.

Much of her professional career is linked to the Firm. She joined the Firm in 2000, when it was called Arthur Andersen.Over the years, she has been part of the main processes of merger, restructuring and strategic redesign of leading companies in the media and entertainment sector, as well as leading audits and IPOs of listed companies in Spain and the United States.

Concepción is currently leading some of the main projects that are being undertaken in the Media Industry within the NextGen framework. She is part of different committees of reference in the Firm such as "Business and Sectors", "Innovation", "Social Action", and "Alumni Program", which she has been leading since 2016. She is involved with different social causes, actively collaborating with Prodis, a foundation whose main objective is the social integration of people with disabilities.

She collaborates in several relevant sector publications, such as the White Paper of the Daily Press, Television in Spain, and TMT Predictions, collaborating additionally in articles of interest for the sector, "Football Money League".

Germán Frassa (Buenos Aires, 1967) is Product & Audience Development Director at Unidad Editorial (publisher of El Mundo, Marca, and Expansión, among others titles). He started his career in Argentina, where he worked as a journalist in TV, radio, and print media, before switching to diverse roles on digital media since 1995. He moved to Madrid in 2002 to lead the international projects department at Terra, Telefonica's web portal. After managing several Vocento's digital properties, he joined Unidad Editorial in 2010, where he developed the existing user-centered digital product management and development worflow.

Alexandra Borchardt a senior journalist, keynote speaker, media consultant and Senior Research Associate at the Reuters Institute for the Study of Journalism at the University of Oxford. As a Director of Leadership Programmes at the Institute until July 2019 she developed and led on the seminar series “Oxford Perspectives”, targeting senior journalists, editors and media managers. Prior to this, she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading quality daily.

Alexandra’s main focus is digital transformation and how it impacts the media, democracy, the workplace and human behaviour. She teaches “Leadership and Strategy in the 21st Century” at TU Munich, gives lectures and talks on digitisation and the media and publishes opinion pieces with Project Syndicate, NewsMavens and theEuropean Journalism Observatory. She is the author of Mensch 4.0 – Frei bleiben in einer digitalen Welt (Freedom in a digital world), Guetersloher Verlagshaus (Random House), 2018. She serves as vice chair of the Council of Europe Committee of Experts on Quality Journalism in the Digital Age.

At SZ she held several functions in the politics and business sections. She was also founding editor of Süddeutsche’s ‘Plan W’, an award winning quarterly magazine for women and business. In her reporting she has focused on internet and democracy and the future of work. In 2015 she published Das Internet zwischen Diktatur und Anarchie: Zehn Thesen zur Demokratisierung der digitalen Welt (The Internet between Dictatorship and Anarchy: Ten Assertions about Democracy in the Digital World), Süddeutsche Zeitung Edition Streitschrift. Before joining SZ she worked for Financial Times Deutschland and Deutsche Presse-Agentur.

Alexandra holds a Ph.D. in Political Science from Tulane University, New Orleans (1994), and in 2013 completed a Programme for Management Development at IESE Business School, Barcelona.

Her career began in the field of Creativity and later Research. But most of her professional career has been developed in Media Agencies of the leading Multinational Groups in our country, in which she contributed to the growth of some of the most emblematic Brands in the market such as: Damm, Affinity, Planeta, Gas Natural, Audi, Levi's, Ferrero, Bayer, Mango, Codorniu, Puig, Gallina Blanca, Cadbury, Camper, etc. In 2003 she began his managerial career specializing in the launching of start-ups and repositioning of Agencies, launching, re-launching and consolidating what are today some of the most important Media Agencies, both in Barcelona and Madrid. She is currently Dra Gral at Arena BCN. Under her leadership, the Agency has exponentially multiplied its portfolio of Clients, has increased its notoriety in several points according to Scopen, becoming the 2nd most valued Agency in 2019 in the market in which it operates. Arena BCN has been voted 1st Best Media Agency to work in BCN in 2018 and 2nd in 2019. The Agency has accumulated many Industry Awards. In WARK's world ranking of the 100 best in the World, it is the only Spanish Media Agency. When asking AE what she is most proud of, her answer is “to have formed the most talented, passionate, honest, curious, generous team and eager to deliver the best Communication solutions for our Clients.” Arena's profile as an Agency innovative, digital, pioneering and oriented to the business of our clients has been possible thanks to them. ”One of the achievements that stands out in her career is the creation before any other Agency in Spain of a Transmedia team, and the full consolidation de Arena as a Media Agency with full capabilities in the field of Digital, Content, Data and Technology. AE has been Media Jury Cannes '16 and Squared Guru by Google. Currently IAB Board Member.

CDO of Vocento, one of the main Media Publishing companies in Spain. In charge of Digital Products, march tech, ad tech, data and analytics, customer strategy/paywalls and innovation. IAB Spain and Wemass alliance Board Member. Curious about tech business impact, willing to learn and help my colleagues. I have two wonderful children, ages 24 and 19, who teach how to be better. Every day I am more convinced of the news media important mission in today's society.

Ana is Head of Digital Product at Prisa Radio, where she leads all digital product development in Spain and Latin America. She co-founded two start-ups: Cuonda and Tablet Army. Cuonda is a podcast platform for the Spanish speaking community, an initiative that has been awarded with GNI funding. One of Cuonda's productions, The Three Deaths of my father, received in 2018 an "Ondas" Award and on the same year it was regarded the Best podcast of the year by Apple. Ana has been also a Partner at Prodigioso Volcan, a consulting firm focused on communication strategies where she has led Digital Transformation projects for clients such as El País, Diario de Cuba or El Universal (Mexico). Ana obtained a BA at University of Navarra, and has been a Visiting Scholar for the Science Technolgy and Society Programme at Stanford University, and a Fellow at the Tow-Knight Center for Entrepreneurial Journalism (CUNY). She is also an Associate professor for Entrepreneurial journalism at the University of San Pablo CEU (Madrid) while leads the Spanish chapter of Hacks & Hackers in Madrid.