Born in Cape Town, South Africa, Lamb is a Strategy Consultant, now living in Miami, Florida, and specialising in media companies. "The goal of my consulting practice is to utilise the sophisticated strategic marketing principles and techniques, learned while doing my MBA at Harvard Business School, meshing them with a hands-on sales approach, to generate new revenue streams for publications and websites. ROI is achieved by focusing on NEW-NEW revenue ... from customers that have never used our products before: print or online."