Editorial Leaders,1- Digital Journalism and Social Media Applications
Editorial Leaders,1- Digital Journalism and Social Media Applications
Social media is a powerful tool for driving web traffic and connecting with your audiences.
This advanced 2-day workshop will teach you the latest strategies for getting the best from these platforms. It will also show you how to optimise your outlet’s journalism for Instagram, Twitter, Facebook and LinkedIn, in order to build robust, engaging relationships with existing and potential audiences.
What will you learn?
You will learn how to produce social-first journalism for Facebook, Twitter, Instagram and LinkedIn. This will include guidance on the forms and styles of native written and multimedia content that work best on each of these platforms. The workshop will also focus on how to involve readers in the process of creating journalism and focus on integrating social media tools into journalists’ daily work. On the second day of training you will learn how to optimise your posts for social media algorithms, to give your journalism the best chance of being seen by your current and target audiences. You will also be shown current and emerging social metrics tools, and guided on how to choose the tools to best support your outlet’s social media strategy.
The course will be packed with practical exercises and examples of national and international best practice.
Download Editorial Leaders brochure
Why attend Editorial Leaders?
- 'Editorial Leaders' is an initiative from the World Editors Forum and WAN-IFRA.
- It is a module based training programme aimed at improving the knowledge of editors and journalists.
- The programme will develop future-ready Editorial Leaders and help news publishers create a pool of talent for the future.
- The programme has successfully trained more than 350 participants in the past 4 batches.
- Participants will get the course completion distinction certificate on successfully completion of assignments.
- This is the only hands-on programme that covers all areas of editorial under one roof.
Modules in Editorial Leaders
All the modules are lead by best-in-class trainers and address the new and changing needs of the readers, the skills needed to engage them with the publisher's brand and the ways to gain advantage over old and new competitors.
Editorial Leaders programme will have the following Modules in 2019
a) Digital Journalism and Social Media Applications, 10-11 June, Mumbai
b) News with Data, 12-13 June, Mumbai
c) Reporting for Mobile, by Mobile, 17-18 June, Chennai
d) Writing for print and Digital Platforms, 19-20 June, Chennai
e) Managing and leading creative newsrooms,21-22 June, Chennai
Audience feedbacks from the past
