Temas | Digital Media Europe 2019
Digital Media Europe 2019
Temas
-
Engagement and retention
How publishers can reignite the relationship with their most valuable audiences: subscribers!
-
Product & UX
Mobile UX has no relation to print. Lessons from inside and outside publishing on how to optimise the reader experience.
-
Marketing optimisation
In e-commerce this is second nature. From multi-variate testing on CTAs, to optimising the purchase-to-pay workflow, what are top publishers doing?
-
Advertising models for registered users
Improving the ad experience for logged-in users and making responsible use of 1st party data.
-
Video revenue revisited
Publishers are rethinking strategies for video based ad revenue - integrating content more with day-to-day operations and driving down the cost.