The product manager often owns and defines the subscriber experience. But as Digiday recently pointed out, “they create organizational headaches and upset power dynamics; they can be difficult to find and keep; and they force publishers to reckon fully with just how committed they are to acting like the owners of digital products, rather than the producers of content.”

These awards, presented by WAN-IFRA, the World Association of Newspapers and News Publishers, recognise European publishers who have delivered unique and original digital media projects in the last 12 months. From new approaches to digital subscriptions, to impactful native advertising campaigns - projects that inspire us all. Discover the 2018 winners!

This roundtable will look at aspects of the customer lifecycle from acquisition to purchase-to-pay. How can we streamline this? How can initiatives like Subscribe with Google support publishers? 

Launching new products is not enough, explains Anita Zielina in our recent interview. In the process of re-inventing the publishing business, the first obstacle is often internal culture: leadership style, collaboration, how we engage with readers, and also how we engage with one another in the organisation.

Digital video is crucial to creating engaging news content, but until recently, publishers have found it hard to monetise in a way that justifies the cost. This session is about how smart, well integrated, cost effective and super relevant video content can actually be profitable.