As head of Creative Sales, Lotta Tjulin Thörnqvist is leading and coaching Creative Specialists and ensuring Schibsted’s Creative portfolio stays the best on the Swedish market, educating the internal sales organisation, advertisers and agencies in strategies for content- and creative marketing.

Lotta has been working for Schibsted since 2006, starting off as an Key Account Manager at Aftonbladet – Sweden's largest newspaper – and has since worked as a Sales Manager, Creative Business Developer and for the last four years focused on sponsoring, branded content and native advertising. 

Alexander is a recognized expert in Native Advertising at Schibsted, with the advertisers and media agencies. He continuously works on business development, creating sustainable deliverables and measurable results for Schibsteds customers Native-campaigns.

Sebastian Penthin is founder & CEO of Lokalportal, a Start-Up from Hamburg, Germany. Lokalportal is a participatory platform that provides access to local life, which is run together with local publishers. Our mission is to strengthen neighborhood and local lives in general by giving everybody access to reliable local information and a place for valuable exchange about it. Before founding Lokalportal Sebastian worked with eBay as an internal entrepreneur. Sebastian holds a Bachelor's Degree in Business Administration and in Biology from Kiel University.

Werner Müllner began studying Journalism & Communications Science at University of Vienna in 1978. He had his first taste of working at APA in 1979 during a holiday work placement, after which he spent several years freelancing for the arts & culture department and later on the current affairs desk. After taking a role as Press Spokesman for the Traffic Safety Agency, he returned to APA at the end of the 80s. In 1998 he was given the role of Manager Current Affairs. He held this position until 2005 when he became News Manager and since 2008, Deputy Editor-in-Chief. 

In addition to his position as Deputy Editor-in-Chief, Müllner is Director of the APAcademy Newsroom and Coordinator for internal APA Quality Projects. 

He also acts as the interface between the newsroom and IT at APA. For some time he has been a trainer for the APA-Campus (Writing Workshop), as well as for the KfJ College Salzburg und the Tyrolean Journalism Academy, among others. As project manager for the Austrian Video Platform (AVP), he leads its development as an independent platform for sharing video content between media companies in Austria.

Gerold is heading the digital transition of Austrian-based publishing company, Russmedia’ since 2011. With an emphasis on local news and a mobile service strategy he has led the regional news portal VOL.AT (Vorarlberg Online) into the Top 5 Austrian news websites, while Vorarlberg is Austria’s second smallest province. 

Gerold is editor-in-chief of VN, the largest newspaper of Austria’s westernmost province Vorarlberg. From 1996 to 2003, Gerold worked in Munich, Germany as tech journalist, tv producer and editor in chief for the business-radio of F.A.Z., SAT.1 Bavaria/tv.münchen and crossmedia production company AME. He has successfully completed the Media Executive Leadership Program at Northwestern University/Kellogg Business School, Evanston, IL. Gerold is board member of the International News Media Association INMA and the Global Editors Network.

Adam is the head of sales and strategy for the Guardian Labs and leads the team responsible for identifying strategic opportunities for the Guardian, turning them into ideas and pitching them to clients. He joined the Guardian in 2015 from Starcom MediaVest where he was the Managing Partner for Strategy, leading across a diverse portfolio of clients - including BT, EMI, Heineken and Spotify - where he received industry recognition for his work including awards from both Media Week and Campaign. Since joining the Guardian Labs, he has overseen a double digit growth in revenue from acclaimed work for Google, Lloyds, NatWest, Air BnB and SEAT as well as the Sales Team of the Year award at Media Week 2018.

Danny’s mission is to help publishers’ create incremental value in their digital advertising businesses by understanding the challenges they face, and by delivering the capability that they need. Before becoming COO at the start of 2020, Danny led the commercial, product and analytics functions of Ozone’s Publisher Platform.

Prior to joining The Ozone Project, Danny was Programmatic Director at Guardian News & Media where he was responsible for global leadership of advertising technology and data strategy as well as UK & ROW programmatic revenue.

Tanya Cordrey is a member of Palamon Capital Partners advisory board, a non-executive Director at Clarks and the founder of consulting company Granary Square. From 2014 to 2017 she was a non-executive Director at Schibsted and a member of the group audit committee. From 2011 to 2015, Tanya was Chief Digital Officer at Guardian News & Media, heading up the organisation’s 150-strong product, engineering and data and analytics teams. She has worked in both large and small digital organisations since the late 1990s. She served as Product Director at eBay UK & Ireland, where she was a member of the management board and was responsible for website and mobile innovation during a period when eBay achieved record levels of customer acquisition and activity. Tanya was part of the European senior team at eToys and established BabyCenter.com in the UK. Before joining GNM, she was the UK GM for UK start-up Zopa.com. Tanya holds an MBA with distinction from the London Business School.