Programa | Digital Media Asia 2021

Digital Media Asia 2021

Programa | Digital Media Asia 2021

Programa

Tuesday 24 August - Digital Subscriptions Day

Transitioning to a successful paid digital subscription model is a key challenge facing Asian publishers. The first day of the DMA conference focusses exclusively on this topic, with some of the best case studies from around the world. This will be followed by a deeper dive on the issues such as pricing, acquistion, engagement and churn.

Wednesday 25 August - Data and Analytics Day

Data and Analytics is becoming so important for news media companies, that we have dedicated a full day to this topic. From how to build a data operations, skills and roles, to implementing the appropriate data stack will be discussed on this day. It will also be an opportunity to learn about the various technologies and solutions available.

Thursday 26 August - Alternate Revenues Day

Diversifying digital revenue beyond subscriptions and advertising helps to build a robust media business. What are the opportunities in e-commerce and marketplaces? How does one increase referral income through review sites and niche audience? How can publishers monetise newsletters, podcasts and video? This day will provide you a host of ideas that has been tried and tested by other media companies

Friday 27 August - Digital Advertising Day

Digital advertsing is undergoing a paradigm shift in the transition to a cookie-less world. The need for high-quality first party data will give an edge to news publishers. Hear about the key trends in programmatic and contextual advertising and the need for publishers to have a robust identity solutions that are in line with the privacy regulations.

 

All times displayed below are GMT+8

Sessions

August 24
Martes

  • Stream IDs:
    • 11281

    10:00

    • Digital Subscriptions Day

    Launching a Successful Digital Paid Subscription

    What are the requirements? Case studies will take you through how other news media companies have done this, lessons learnt and most importantly, the mistakes to avoid

    Brought to you by:

    Moderador 

    • Executive Vice-President of Product & Operations (TV, Print, Digital, Radio), RBS Group, Brazil

    Keys to evolving a successful and dynamic subscription model: a one-year milestone

    Ponentes 

    • Adrian Lee
      SVP, Marketing and Events, South China Morning Post

    Subscriptions and newsroom culture

    Why journalists need to be involved in subscription business and why it actually helps journalism, not just the bottom line.

    Ponentes 

  • Stream IDs:
    • 11281

    11:00

    • Digital Subscriptions Day

    Leveraging the Funnel to Grow your Reader Revenue

    Come learn about measures you can implement immediately at the top of the funnel (awareness), mid-funnel (consideration & conversion), and bottom of the funnel (purchase & loyalty). In this session led by Facebook News Accelerator with coach and moderator Lissa Cupp, hear how APAC publishers grew their reader revenue, subscribers, and newsletter signups. Come away with ideas for your reader revenue strategy which you can implement in your news organisations right away.

    Hosted by

    Moderador 

    • Lissa Cup
      Blue Engine Collaborative Coach, Facebook Accelerator

    Ponentes 

    • Tan Lee Chin
      COO (Content & Commercial), Sin Chew Media Corporation
    • Transformation & Learning Director, CommonWealth Magazine, Taiwan
    • Prathita S Putra
      Head of Digital Business, Communities, and CRM, Tempo Media Group, Indonesia
  • 11:30

    Solutions Showcase 1

    Looking for new digital tools for your workplace? Heard of solutions that other publishers use? The Solutions Showcase is where you'll get the opportunity to get a peek at the tools and technology others are talking about. Each speaker will present a 10-minute demo, after which you are welcome to visit their booth at our virtual marketplace, collect brochures and links, and even have a text chat or face-to-face online call with them!

    Once you're on a call, you'll be able to generate a unique link (valid for a few minutes) and send it to a colleague or friend who may not be registered on our virtual platform, to join the chat! It's super easy to get your questions answered! Drop by the virtual marketplace daily 1200-1300 and 1600-1730 SIN/HK to visit our exhibitors who are proudly supporting the Digital Media Asia!

    What's happening at Twitter?

    Paul Armstrong walks through Twitter's self-serve monetization model for publishers, Amplify Pre-roll, and provides updates around some of the platform's key tools and features for newsrooms, including Media Studio and Spaces. 

    Presented by

    Ponentes 

    • Paul Armstrong
      Head of News Partnerships, Southeast Asia and Greater China, Twitter

    Customized News feeds from GlobeNewswire

    GlobeNewswire delivers corporate press releases, financial disclosures and multimedia content to media, investors and consumers worldwide. Find out how you can get real-time news and archive access via their complimentary Reader Account email service or join over 1,000 other publishers who are already GlobeNewswire Media Partners. Enhance your newsroom content by creating custom news feeds for your websites with direct-from-source releases and content in 35 languages reaching 92 countries.

    Presented by

    Ponentes 

    • Lucy Pan
      Media Relations Manager, Intrado - Digital Media
    • Vera Xu
      Media Relations Manager, Intrado - Digital Media
  • Stream IDs:
    • 11281

    12:00

    • Digital Subscriptions Day

    Visit our virtual marketplace for your technology solutions and IT needs

  • Stream IDs:
    • 11281

    15:00

    • Digital Subscriptions Day

    Deep Dive | Global Insights for a Successful Subscriptions Model

    In this session, Arun Venkataraman and Sheena Bhalla will share insights from the Google News Initiative's reader revenue initiatives from around the world, including the latest insights from the Subscriptions Lab in Latin America. Topics include the engagement factors that drive likelihood to subscribe, developing a premium content strategy for subscriptions, and optimizing your paywall strategy.

    Hosted by

    Moderador 

    • Data & innovation Strategy, Google News Initiative, APAC

    Ponentes 

  • Stream IDs:
    • 11281

    15:30

    • Digital Subscriptions Day

    Reuters Digital News Report APAC Highlights - Trust, Pay & Gateways | Publisher Case Studies on Subscription Pricing & Retention

    This session starts with a look at the future prospects for journalism and the business of news in APAC, followed by details of The Economist's retention strategy and then Amedia's "Journalism as a business" idea, where paid offers were developed through strategic management of data.

    Brought to you by:

    Moderador 

    Highlights from Reuters Digital News Report: trust, pay, and gateways in APAC

    The pandemic has reminded much of the public of the value of independent professional journalism, convinced a growing minority in some countries to pay for it, as well as accelerated the shift to a more digital, mobile, and platform-dominated media environment. This session looks at key highlights from the 2021 Reuters Institute Digital News Report with a special focus on APAC markets covered and the future prospects for journalism and the business of news in the region.

    Ponentes 

    • Director, Reuters Institute for the Study of Journalism, UK

    Retention strategy at The Economist

    Claire Overstall will explain how The Economist has turned from a strategy very focused on acquisition to a strategy of loyalty. She will present case studies on measures taken, what worked, or turned out to be unsuccessful. It includes a look at what she and her team are focusing on to further improve retention.

    Ponentes 

    Amedia’s “Journalism as a business” idea: development of paid offers through strategic management of user data

    A year-long churn-busting effort around engagement and loyalty has proven to be Amedia's most profitable use of such insights, saving the Norwegian publisher from a potential loss of 45,000 subscribers. Find out from Amedia's Chief Data Scientist, Igor Pipkin, how this was achieved.

    Ponentes 

  • Stream IDs:
    • 11281

    16:00

    • Digital Subscriptions Day

    Visit our virtual marketplace for your technology solutions and IT needs

August 25
Miércoles

  • 10:00

    Building a Data-centric Media Company

    Case studies will take you through how news media companies have built their data operation

    Moderador 

    • Rosi Doviverata
      Managing Editor - Digital and Readership Development, Fiji Sun

    Ponentes 

    • Sandra Moynihan
      Head of Product & Platforms, Guardian News & Media, Australia

    What's Data got to do with it?

    Ponentes 

    Multiple platforms, multiple approaches to understanding newsroom data

    In a country where search engines dominate digital news consumption, South Korea's Dong-A Ilbo takes multiple approaches to cultivate data literacy in its newsrooms and to strengthen the journalistic value of its content... with surprising results!

    Ponentes 

    • Saemmool Lee
      Head of News Innovation, Dong-A Ilbo, South Korea
  • Stream IDs:
    • 11282

    11:30

    • Data and Analytics Day

    Reader Trends to Watch in 2021

    What the shifting landscape of the pandemic has meant for content discovery and readership in the first half of this year, and how newsrooms can adjust their strategy to win more attention. In this session, we will dive into trends across Asia and discuss how those patterns differ from the rest of the world.

    Hosted by

    Ponentes 

    • Abhishek Marla
      Customer Success Manager (Channel Partner Asia), Chartbeat
  • Stream IDs:
    • 11282

    12:00

    • Data and Analytics Day

    Visit our virtual marketplace for your technology solutions and IT needs

  • Stream IDs:
    • 11282

    15:30

    • Data and Analytics Day

    Building a Data-centric Media Company: Data as a Revenue Stream

    Moderador 

    Controlling data to control monetization

    Media organisations create most of the data that feeds the digital economy thanks to the content they produce, but they capture just a fraction of its value. Capturing more value means tackling multiple challenges and expanding data management and AI. Vincent Martin will take you through the journey followed by Kompas Gramedia which incubated Jixie to develop new data capabilities for optimizing revenue of publishers.

    Ponentes 

    From an independent news company to building out a content, data and tech service group across Asia

    TNL Media group started with a staff of three people, setting out to become an independent news platform for the Greater China audience to report only on newsworthy content with no political bias or corporate agenda. Now, seven years and multiple acquisitions later, it has a staff of over 200 in four offices, six different media brands, and subsidiaries with products ranging from mobile ad tech, Big Data market Research to AI Customer Data Platforms. CEO and Co-founder Joey Chung will narrate its natural evolution during these different stages of its growth.

    Ponentes 

    • Joey Chung
      Co-Founder and CEO, The News Lens, Taiwan
  • Stream IDs:
    • 11282

    16:00

    • Data and Analytics Day

    Visit our virtual marketplace for your technology solutions and IT needs

August 26
Jueves

  • Stream IDs:
    • 11283

    10:00

    • Alternate Revenues Day

    Niche Revenue Opportunities

    Review sites such as Wirecutter of The New York Times, Asia's first content-commerce deals by Mediacorp which tap into the region's top digital marketplaces, and micropayments pay off for DailySocial.id - find out how to leverage your niche audiences from these early movers!

    Moderador 

    What Wirecutter Recommends

    As e-commerce revenues exploded during the COVID-19 pandemic, Wirecutter’s brand of service journalism was at the forefront of helping people during this critical time by recommending the best products and providing practical advice. Find out how this New York Times company has scaled their success over the last 10 years with affiliate marketing as its primary revenue source, while staying grounded with the same unbiased and rigorous commitment in reportage as its mothership. Wirecutter’s Director of Business and Development Partnerships, Leilani Han, shares her advice for publishers venturing into this space.

    Ponentes 

    • Director, Business Development & Partnerships, Wirecutter, A New York Times Company, USA

    Elevating publisher-platform partnerships with creative content-commerce collaborations

    Riding on the stunning growth in eCommerce and media consumption, Mediacorp has harnessed its core strengths in storytelling, transmedia reach, and celebrity talents in performance-driven marketing partnerships with Asia’s top eCommerce players. Find out how it’s diversified its digital audience touchpoints with innovative solutions to amplify engagement and effectively drive sales for clients.

    Ponentes 

    • Dasheng Toh
      SVP - Head of Commercial Planning and Solutions, Mediacorp

    Micropayments as a revenue stream

    In a country where up to 70% of users are not willing to pay for content, DailySocial.id has been able to generate 10X RPM (revenue per thousand impressions) compared to programmatic display ads, since it embarked on a pay-per-view model in November 2020. Surprisingly, 71% of its payments come from local Indonesian e-wallets.

    Ponentes 

  • Stream IDs:
    • 11283

    11:00

    • Alternate Revenues Day

    Deep Dive | Fuelling the Gaming Wave: Audience, Growth, Revenue

    The gaming industry is now larger than the film, music and television industries combined. Hear from Facebook's APAC Gaming team on the growth of gaming in the region, how the region's creators are connecting to fans, and how they create strong revenue streams and committed audiences. This will be followed by an exciting panel discussion with Alodia, gaming creator with over 7.5 million followers, and Nicholas Sagau, CPO of Rev Media and key driver of IGN SEA, as we deep-dive into how creators and media publishers can work together to create exciting gaming content.

    Hosted by

    Moderador 

    Ponentes 

  • Stream IDs:
    • 11283

    12:00

    • Alternate Revenues Day

    Visit our virtual marketplace for your technology solutions and IT needs

  • Stream IDs:
    • 11283

    15:00

    • Alternate Revenues Day

    Solutions Showcase 2

    Looking for new digital tools for your workplace? Heard of solutions that other publishers use? The Solutions Showcase is where you'll get the opportunity to get a peek at the tools and technology others are talking about. Each speaker will present a 10-minute demo, after which you are welcome to visit their booth at our virtual marketplace, collect brochures and links, and even have a text chat or face-to-face online call with them!

    Once you're on a call, you'll be able to generate a unique link (valid for a few minutes) and send it to a colleague or friend who may not be registered on our virtual platform, to join the chat! It's super easy to get your questions answered! Drop by the virtual marketplace daily 1200-1300 and 1600-1730 SIN/HK to visit our exhibitors who are proudly supporting the Digital Media Asia!

    Your CMS and alternate revenues – making it work

    Publishers can monetize videos, podcasts, social media and more but this does not have to impact on everyday’s tasks of the newsroom. Eidosmedia offers a comprehensive workspace where journalists can seamlessly access all the material required to create engaging content without juggling ineffectively between multiple apps.

    Presented by

    Ponentes 

    Unlock the full value of your data with 1plusX

    Our technology empowers marketers and media companies to give the right message to the right person at the right time, driving their digital revenues. Watch our demo or visit our X-Perts at our booth to start unlocking the full value of your data.

    Presented by

    Ponentes 

    Chartbeat delivers real-time analytics and transformative tools for editorial teams around the world

    Use Chartbeat's powerful platform to:
    • Improve reader engagement
    • Inform faster editorial decisions
    • Encourage deeper reading across your content 

    Presented by

    Ponentes 

    • Abhishek Marla
      Customer Success Manager (Channel Partner Asia), Chartbeat
  • Stream IDs:
    • 11283

    15:45

    • Alternate Revenues Day

    Monetising Video and Audio

    Moderador 

    How innovative ads are propelling NPR's podcast revenues

    US-based National Public Radio (NPR) saw its podcasting revenue grow 10x between 2015 and 2019, and it's expecting a growth rebound this year, post-pandemic. Podcasts are now nearly twice the size of its network radio business. Find out what's fuelling this roll and what's popular with sponsors and advertisers.

    Ponentes 

    Covid19 crisis? Not a problem for Total Video strategy!

    Croatia's No.1 media outlet, 24sata, embarked on its Total Video strategy in 2019. Matej Lončarić describes how this No.1 media brand in the region for Gen Z and Gen Alpha - Joomboos - became the most-watched video channel over its rivals, successfully monetised its videos, adopted linear TV's Gross Rating Point ad metrics, and grew its revenues by 35% in a pandemic year. The next big plan for this six-year-old outfit: go global, of course!

    Ponentes 

    • Matej Lončarić
      Director of Video Operations and media brands JoomBoos & miss7, 24sata, Croatia
  • Stream IDs:
    • 11283

    16:00

    • Alternate Revenues Day

    Visit our virtual marketplace for your technology solutions and IT needs

August 27
Viernes

  • Stream IDs:
    • 11284

    10:00

    • Digital Advertising Day

    Digital Advertising Roundtable: Trust and Privacy Regulations

    This roundtable will look at privacy regulations across Asia which apply to digital advertising, the challenges these raise, how the adtech industry is addressing the question of identity and what publishers can do to build data privacy-compliant platforms.

    Moderador 

    Ponentes 

    • Chief Editor, AI Ethics & Governance Body of Knowledge
    • VP, Digital, South China Morning Post
  • Stream IDs:
    • 11284

    10:45

    • Digital Advertising Day

    Digital Advertising Roundtable: Trends in Programmatic

    This roundtable will discuss programmatic monetisation trends; opportunities for publishers and advertisers in diversification of programmatic inventory and formats around CTV, audio, DOOH and gaming; and transparency & media quality – how the marketplace can be improved for both buy and sell side.

    Moderador 

    Ponentes 

  • Stream IDs:
    • 11284

    11:30

    • Digital Advertising Day

    Deep Dive | Helping News in Local Communities

    Local news is a vital resource for keeping people and communities connected. Today, it plays an essential  role in reporting on COVID-19 updates, restrictions, and data. The Google News Initiative works directly with news organizations of all sizes on developing new products, programs, and partnerships to help news publishers grow their business. In this session, Fazal Ashfaq and Kanako Yagi will share updates and experiences from programs designed to strengthen business models for small publishers in Indonesia, India and Japan.

    Hosted by

    Ponentes 

    • Fazal Ashfaq
      News & Publishing Lead, APAC, Google News Initiative
    • Kanako Yagi
      Strategic Partner Manager, Japan, Google News Initiative
  • Stream IDs:
    • 11284

    12:00

    • Digital Advertising Day

    Visit our virtual marketplace for your technology solutions and IT needs

  • Stream IDs:
    • 11284

    15:00

    • Digital Advertising Day

    Regain control of identity with your own first party data strategy

    The advertising ecosystem is evolving. Whether you’re just starting to think about a first-party data strategy or you are well on your way, there’s no denying that there’s a need for it. Early adopter South China Morning Post created a paradigm shift in the industry when they moved to a solely first-party data strategy. Learnings, achievements, failures - find out what they do differently than other publishers and leave with key take-aways for developing your own first-party strategy and regaining control over identity.

    Hosted by

    Ponentes 

  • Stream IDs:
    • 11284

    15:30

    • Digital Advertising Day

    Making the business case for publisher ad alliances: has the time come?

    Even as several high profile initiatives have come and gone, publisher ad alliances are getting a another look for their ability to offer combined scale and a one-stop shopping experience for buyers, especially when third-party targeting will no longer be possible. How will impending cookie changes affect the digital identity ecosystem and how should publishers get their first-party data together, for themselves, and to potentially offer better second-party data to alliance networks in future? Here's a fascinating discussion on the challenges and lessons learnt so far.

    Moderador 

    Ponentes 

  • Stream IDs:
    • 11284

    16:00

    • Digital Advertising Day

    Visit our virtual marketplace for your technology solutions and IT needs

  • 16:15

    Creative Approaches to Higher Revenues

    Check out this showcase involving the clever use of formats and executions to drive revenue. From influencers, to social media to smart and impactful content. Hear from media executives who are at the forefront of generating high impact, high reach and increased ROI on the hundreds of projects, productions and campaigns under their belts.

    Moderador 

    If you don't have anything interesting to say as a brand, then you're just a product

    Young people expect brands to entertain them and align with their values. Find out how VICE – a pioneer of branded content – partners with brands to show its audiences a world they don’t know, create stories no one else can and champion voices no one will.

    Ponentes 

    • Myki Slonim
      President, VICE Digital, APAC & Middle East

    The next generation of content creators & their impact In the media economy

    With the rise of personality and single creator based content producers in the media industry, there’s a new set of skills, revenue and business models in the industry that focus more on content optimisation to an audience and niche (hyper-local) approaches to brand messaging. Find out how Mediacorp's Bloomr.SG creator network integrates such content creators into large-scale campaigns and other projects that run the gamut of scale, budget, ROI and engagement!

    Ponentes 

Digital Media Asia 2021

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