Programa | Digital Media India 2016
Digital Media India 2016
Sessions
February 22
Lunes
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09:30
Keynote: News Business in the Digital World
Speaker Torry Pedersen is the CEO & Editor-in-Chief of Verdens Gang AS, the most read news site/newspaper of Norway. He is also a member of the board in Schibsted ASA.
Ponentes
Head of Editorial, Schibsted Media, Norway
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10:15
Injecting innovations in newsrooms in South Asia - the mobile first opportunity.
Ponentes
Vice President and Managing Director, Google South East Asia and India
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10:30
Top 5 digital priorities for 2016 - India’s leading media executives discuss their digital strategies
Ponentes
Director – Marketing & Electronic Media, The Mathrubhumi Printing & Publishing Company Limited, India
Executive Director, The Indian Express Group.
Business Head- Digital Content & Syndication, HT Media Ltd., India
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12:00
Session: Data Analytics
Digital operations generate a huge cache of information. Can we make use of this information in our newsrooms? How to integrate audience preferences into content decision making and how robots are writing stories that are data driven.
- Neerav Parekh, Founder & CEO, vPhrase, India
- Tariq Husain, Founder & COO, Express KCS, India
Data Journalism - straddling the print/digital mediums
- Srinivasan Ramani, Deputy National Editor, The Hindu, India
Ponentes
Founder and CEO, vPhrase, India
Founder and COO of Express KCS
Deputy National Editor - The Hindu
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14:00
Social Media & Online Video - the current hot trends
Ponentes
Chief Executive Officer – ABP News Network
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14:30
Breakout Session: Social Media
It is a blue ocean out there for vernacular dailies. And, user generated content brings up its own challenges and opportunities. How are news publishers navigating successfully in this? How to grow your audience organically?
Ponentes
Digital Editor - BBC Hindi
Technology Editor & Product Manager, IBNLive.com, India
Founder & Editor-in-Chief, Youth Ki Awaaz
Co-Founder of CGnet Swara , India
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14:30
Breakout Session: Online Video
One of the most consumed and shared conent in the digital world is the videos. What are the right ingredients for a news video?
Ponentes
Chief Content Officer, Hindustan Times
Media Innovation Strategist, Berlin
National Director - Content & Social Media at GroupM
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16:30
Session: Engaging the Mobile Audience
Millenials on mobile is synonymous to nano-second attention span. How to deliver engaging journalistic content to them on mobile? Technology does make mobile content delivery faster and frustration free for the user.
Ponentes
Media Consultant, UK
Assistant Product Manager, The Indian Express Online Media (P) Ltd, India
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17:00
Closing Keynote: A global round-up on the digital news media business
- Click here to download the brochure.
- Click here to register for the conference.
Ponentes
Director, Global Advisory - WAN-IFRA, Germany
February 23
Martes
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09:30
Keynote: Strategies for Engaging Audience
Speaker Anjali Kapoor heads the digital, for Bloomberg Media in Asia, and is responsible for its regional digital strategy. Her team, based in Hong Kong work to unify Bloomberg’s powerful existing media assets to deliver relevant stories for Bloomberg.com.
Ponentes
Head of Digital - Bloomberg Media, Asia Pacific
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10:00
Session: Revenue Maximising Ideas
Driving A Sustainable Digital News Business - The SPH Digital Story
Ponentes
Head of Sales, SPH Digital, Singapore
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10:30
3 Keys to Mobile Ready Branded Content
Why branded content is a key component of a media enterprises mobile revenue strategy. Three fundamental considerations from a pioneer in the U.S. and international media marketplace.
Ponentes
Senior Director, Deseret Digital Media, USA
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11:30
Breakout Session: Ad blockers
This global phenomenon has garnered much attention and concern, equally among publishers and advertisers. Growing year-on-year at over 40%, it shrinks the digital display advertising revenues for the publishers. The control on this lies entirely on the user and what are the possible paths for the publishers?
Ponentes
- Director, Global Advisory - WAN-IFRA, Germany
Vice President, Ad Tech - Times Internet Limited, India
CEO - Havas Media Group, India & South Asia
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11:30
Breakout Session: Digital Advertising
Native and Sponsored content increases the bottom line, but display ads are hard to quit. The session will share perspectives from publisher and advertisers on what’s working and how they’re bringing in money.
Ponentes
Head - Media Solutions, The Mathrubhumi Group, India
Head of Marketing – Content & Digital Media - Wijeya Newspapers Ltd – Sri Lanka
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14:00
Session: Revenue Maximising Ideas
Continues....
Generate new revenue sources by content aggregation, marketing and native advertising. Protecting our content and revenue is equally challenging. What are the ad-frauds and how do they operate? Can we safeguard our digital advertising and revenue from these ad-frauds?
Ponentes
Country Director (India), NewsRepublic
Chief Operating Officer, India Today Group Digital
Founder & CEO, Simpli5d Technologies, India
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16:00
Round Table: Digital pure players. Can they disrupt the Indian news media industry?
Is there a sustainable business model? How do they reach to their audience? How do they monetise the content?
- Click here to download the brochure.
- Click here to register for the conference.
Chair
Group Managing Director, The Manipal Group
Ponentes
Co-Founder & CEO, Quintillion Media, India
Founding Editor, The Wire, India
Editor-in-Chief, Huffington Post, India
February 24
Miércoles
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10:00
Post Conference Workshop 1: Smartphone Video Production
Workshop Trainer: Robb Montgomery, International Journalist
Video consumption is increasing exponentially. News gatherers must find a way to utilize and satisfy this thirst for online content. The workshop is designed to introduce editors and reporters to video production for online consumption.
- Click here to listen to the workshop trainer
- Click here to download the brochure.
- Click here to register for this workshop.
Moderador
- Media Innovation Strategist, Berlin
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10:00
Post Conference Workshop 2: Google News Lab: How to Build a Successful News Application
Google News Lab is a global project aimed at supporting quality journalism through education, training and innovative digital and mobile tools. This half-day workshop on "How to build a successful news application" is a special event hosted by Google and complimentary to the conference participants. The workshop will cover the following:
- News Lab: How to build a successful news application (data journalism and visualization, GEO tools, mobile viewership and case studies)
- Focus on Video: News on YouTube and Innovations in Storytelling from selfie stick to 360
- Mobile First: Google Accelerated Mobile Pages for Newsrooms
- Better Apps for News and Monetization of News Apps
Registration is on a first-come-first-served basis due to limited seat availability.
Conference delegates are required to confirm their participation by email to [email protected] if interested.
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10:00
Post Conference Workshop 3: Native Advertising
Workshop Trainer: Mathew Sanders, Senior Director at Deseret Digital Media and General Manager of Publisher Solutions
This one day workshop will help attendees understand the definitions and characteristics of great branded content that succeeds with publishers, advertisers and audience. The workshop will emphasize on key elements of product design, placement on web page, labeling, and measurement that ensure trustworthy experiences for users and successful branding opportunities for advertisers. The final part of the workshop will focus on key considerations for pricing and options for bundling and packaging campaigns.
- Click here to download the brochure.
- Click here to register for this workshop.
Moderador
- Senior Director, Deseret Digital Media, USA