With misinformation and disinformation running rampant online, and this has been particularly dramatic this year around the world, we felt necessary to highlight different approaches and initiatives on how to create and secure a trusted relationship with readers.

This session is dedicated to exploring how to implement new strategies and identify growth opportunities to diversify your revenue. We feature real cases from African publishers - and also internationally - to present a scope of what's working in other markets. Sometimes it is impossible to ask your readers to pay for a digital subscription, and even when it works - what if you are at the very start of your reader revenue journey. The traditional advertising market has broken down in most countries and Covid-19 has caused, in some cases, irreparable damage to the production and distribution of printed newspapers.

Short video on young women's passion in the professions and expectations to be shown during session. Idealism and passion about journalism are in abundance but is our industry as welcoming as it should be with young women in the workforce? Recent leadership mapping from WIN shows the difficulty to retain women in leadership positions. Another key question: how can you cultivate the interest of a young female audience if you can’t keep female employees on staff? This session explores the expectations and how a mindset change may be needed to equip today’s young journalists with the right skills and then unlock their way to a seat at the top table.

As the second edition of the GNI Innovation Challenges for the Middle East, Turkey and Africa comes to a close, this session highlights two projects that were part of the first innovation competition. Sarah Hartley, recipients and applicants manager, GNI Innovation Challenges, will introduce the session with a presentation on how to make the innovation process work in news organisations.