This exclusive masterclass, leaded by Deseret Media's Chief Executive Officer, will take you through innovative ways of developing new mobile businesses. It will showcase several case studies based on the experience of the media company which disrupted the US local news publishing landscape in recent years.

Learn more about Deseret Media through this interview with Chris Lee.

Workshop key topics:

• Innovation in Local Media: Digital and Mobile Disruptions
• Dual Transformation in a Disrupted Industry - two paths, not one
• Elements of a Mobile-First Digital Organization
• Digital Content Ideas and Metrics

Sponsored by

The news publishing industry has shifted in 2015 from an advertising driven business model to a circulation driven business model. Many publishers in Asian and around the world however find it hard to charge the reader for their online content. What are the trends and success stories 5 years down the line from the NYT's paywall launch?

Fine tuning paywall settings and targeted offerings

The Wall Street Journal is one of these global media brands able to offer unique quality content that readers are willing to pay for. It however also needs a consequent reach in order to grow its digital advertising revenues... In the past months, the WSJ has been live testing the impact of different paywall models on its audience... It has also built a portfolio of verticals which offers different products ans services adjusted to the readers' different level of engagement in order to unlock the maximum revenues from their audience.

The Premium model

Axel Springer's flagship title, BILD, is Germany's largest and most popular newspaper with a circulation of nearly 2 million copies sold daily and a print readership of around 10 million readers per day. Until 2013 it was free on nearly all digital platforms. BILD however decided to start charging for its online content, opting for a freemium model instead of a metered paywall. What is the strategy underlying this model? What are the results so far?

Implementing a paywall based on the reader's session

Launched by Jean-Paul Sartre after World War II, Libération is a top national Daily in France. While it has been free on digital platforms for many years, the media company is now trying to convert faithful online readers into digital subscribers using a unique paywall system based on reader's attention (length and depth of engagement) instead of the number of articles read. Different reader's behavior can trigger different subscription offers...

Panel discussion: Should Asian news publishers charge for their online content now?

Beyond paywalls and subscription schemes,  premium publishers are leveraging attention data in the newsroom to develop audience growth strategies and create meaningful goals at the author and publication levels. How can publishers capitalize on those wins to increase audience reach and reader loyalty over time? What additional challenges represent social media platforms and the rise of distributed content ?

Distributed content: lessons from Europe   

Wan-Ifra's Head of Global Advisory, Ben Shaw, has met many European publishers in recent months and discussed their distributed content strategy. He will share some of the key findings resulting from these conversations and illustrate them with concrete examples. Xavier Grangier will also share directly with DMA's audience Liberation's own experience as an early adopter of FB's Instant Articles... 

Growing audiences for paid-for news

What kind of social media content strategy fits a media with a hard paywall? This is the challenge that The Times and Sunday Times faces in London. Obviously, platforms such as Apple News (which allows subscriptions) will be preferred while content will be distributed on other networks with the clear focus to bring readers back toward the pay-for site... Free weekly articles are also offered to registered users while e-newsletters play an important role to create a bond with readers...

Integrating audience development and marketing

The Financial Times' audience engagement team includes social media editors, a data analyst, an SEO expert, an engagement strategist and a community manager to lead the FT strategy around comments and onsite engagement... It also includes a marketing manager, who coordinates with the other commercial parts of the FT organization to grow the impact of its promotional efforts... This session's will give an overview of the FT's overall audience engagement strategy and specific insights on the marketing manager role for growing subscriptions.

Distributed content: lessons from Europe   

A case study from Liberation, a leading French national daily.

The winners of the 7th Asian Digital Media Awards will be presented by Google and Wan-Ifra. Learn from the best in the industry through inspiring short videos and presentations by Award nominees:

• Best in Reader Engagement / Online Video: video by Apple Daily
• Best Ad Campaign: video by Astro Awani
• Best in Online video: video by MediaCorp
• Best in News Mobile Product: video by the Philippines Daily Inquirer
• Best News Website / Best tablet app: video by Singapore Press Holdings

Sponsored by

Digital advertising is moving away from traditional display. The trends point to mobile-ready, fast-loading and off-platform ads. Digital ad revenue depends on deep insights into customer data, tracking users across multiple devices. How are publishers taking steps to improve the user experience? What are the latest solutions that AdTech start-ups and innovative publishers are using for boosting digital advertising revenues?  And what steps can you take to prevent ad blocking and offer ad formats that will not scare away readers and users?

The Rise of Strategic Digital Content Partnerships

Whilst traditional digital display remains important, the growth of
mobile first, digital content partnerships are critically leading the
way for relationships between publishers and marketers. Deep insights
in to customer behaviour and media consumption, tracking across
multiple platforms, how do publishers plan to improve its offering to
customers to ensure they can communicate effectively its messaging,
growing awareness and changing perception.

Ad networks: in search of scale

In the competitive digital advertising ecosystem, news publishers often face a problem of scale and reach for efficiently monetising their online inventories. On many markets, media companies join forces and create Ad Networks to address this challenge. This is a path that Kompas is following in Indonesia. Kompas Cyber Media Director, Andy Budiman, will explain in this session the reasons behind this choice, the benefits it has provided so far as well as the difficulties they met on the way...

Hosted by

In today's cluttered digital landscape, with consumers turning to ad blockers in their masses, it is more important than ever that both publishers and advertisers take steps to repair the disconnect with consumers, and improve the user experience.
At Unruly, we have spent the past 10 years working closely with both premium publishers and advertisers to study the emotional impact of content on consumers. Join us as we share our findings with you. We'll explore how to future proof your content strategy, understand emotional targeting and monetise your site with native, user friendly ad formats.