The most complete and prestigious Latin American conference in the media industry: Digital Media LATAM2019 (#DML19) brings the most important media issues discussed globally. The successful paid content models of the region and the world, the rise of the product manager, the best branded content strategies and programmatic advertising are just some of the content that will be presented at the conference.

The seventh edition of DML will take place from November 11 to 13 in Rio de Janeiro, Brazil, at the Grand Hyatt Hotel. The program includes masterclasses, workshops, discussion panels, conversations, networking events and report launches specialized in trends and major industry topics such as:

● Reassessing the pivot to paid, the region's most successful models

The sessions will provide an in-depth update of the most effective conversion and retention strategies, and paywalls and membership schemes, both in traditional media and pure players in Latin American and beyond. In addition, the challenges regarding user data, content personalization, audience loyalty and subscriber fatigue in the consumption of the environment, as well as the technology and resources that are being used, will be evaluated.

● Priorities within the advertising portfolio, the best branded content and programmatic advertising strategies

Several traditional media companies and pure players in Latin America have managed to mature their branded content strategies, achieving a contribution of more than 50% to their revenue. Similarly, programmatic advertising is gaining ground to establish itself as a primary factor in the total advertising spending. The sessions will address the measures that must be taken to make programmatic advertising a sustainable source of income, taking into account the implications of brand safety, which marks less dependence on cookies and Cost Per Mille ( CPM) on mobile devices.

●Audio: a land of huge opportunities and potential nightmares

 The podcast boom is happening in Latin America. As an example, during 2018 podcast consumers totaled almost 12 million and it is estimated that by 2023 there will be 38 million consumers in Mexico, according to the Global Entertainment & Media Outlook 2019-2023 study by PwC. Hence the relevance to understand success stories, its business models and how they obtain revenue, what metrics are the most used and which challenges arise when creating an audio content strategy from scratch.

● The product manager “gold rush”,  key players in the digital media transformation

Product roles are becoming a must-have for media outlets eager to align business goals, editorial production and technological resources with the demands of an increasingly complex and ever-changing digital ecosystem. Therefore, the sessions will deep-dive into finding the professional profiles, retaining and empowering them internally to boost their operation and guide them to achieve business objectives through product.

● Find the video strategy that works for you, online video is more relevant than ever

The pivot to online video and video journalism was an expensive and risky experiment for many, however, the relevance and popularity of producing video content from news outlets remains more relevant than ever before. During this conference, we will talk about the most successful video strategies in Latin America and the world.

●Digital transformation, success stories from leading Latin American companies

A detailed look at the transformation processes of some of the most important media companies in Latin America, which will allow attendees to understand the behind the scenes, obstacles, successes, and failures of media executives who are leading the structural changes necessary for companies to adapt to the digital era.

2019 LATAM Digital Media Awards 

In addition, during the DML19 the digital excellence of the Latin American journalistic industry will be celebrated with the LATAM Digital Media Awards 2019. At the World Association of News Publishers (WAN-IFRA) we believe it has been an exceptional year in which the news media of Latin America has rethought, redesigned and reformulated digital journalism, both in digital native media and traditional media, as they have demonstrated how innovation and creativity remain the engine of exceptional journalism.

In this link are the 37 finalists of the 11 categories of the LATAM Digital Media Awards 2019, where 120 projects from 45 companies from 12 countries participated, the above made this edition one of the most competitive and international projects with leading media projects from the region such as O Globo, LA NACIÓN, Animal Político, Clarín, El Tiempo, El Debate and Folha de S.Paulo, among others.

The Argentine media are finalists in 10 of the 11 categories, Brazil is positioned with six nominations, while Mexico, Peru and Colombia tie in number of projects with four finalists each. For the first time since 2015, an Ecuador project has been among the finalists.

About the Digital Media LATAM: Seventh edition

Organized by the World Association of News Publishers (WAN-IFRA), Digital Media LATAM is the most important conference in the region on the digital transformation of the journalistic industry. With six previous editions held in Bogotá (2013 and 2018), Lima (2014), Mexico City (2015) and Buenos Aires (2016 and 2017), DML consolidates itself as the leading event of its kind in the region. This year, Digital Media LATAM will be celebrated by first time in Brazil, in the vibrant city of Rio de Janeiro and has the strategic support of the National Association of Jornais (ANJ).

Requirements for press accreditation

Below are the accreditation requirements for press, analysts and industry researchers.

We ask that you carefully review these accreditation requirements before submitting your application.

Only press accreditations will be given to those who work full-time as journalists, or who dedicate themselves to the analysis of the industry and / or the investigation of it full-time.

Accreditation will not be granted to:

• Academics, account representatives, content managers, editorial managers, engineers, financial analysts, general managers, marketing executives, public relations representatives, publishers, sales executives, social media managers, students, etc.

• Price comparison sites, personal website writers, fan sites, designers, publishers, and creators.

• Facebook / Twitter pages/accounts, personal blogs, communities, forums, and user groups.

• Industry consultants and consulting companies.

• Expert collaborators in the media whose main daily role is not journalism.

• Editorial or business representatives associated with industry commercial groups,

• associations or websites sponsored by the company or associates, executives or non-publishing owners; neither

• Anyone whose main objective is to attend # DML19 for reasons other than covering the event as a means of analyzing the industry.

To be considered in the press accreditation we ask you to fill out the following form: http://bit.ly/2oDCQWo

Any questions or clarifications please write to [email protected].