COURSE OUTLINE 

• Core concepts of analytics 
• How media are developing and using editorial analytics 
• Understanding the key metrics that matter for your business model(s) 
• Using test and learn cycles to improve your traffic and content planning 
• Common mistakes – and how to avoid them 
• Analyzing the effects of social sharing to prove the return of social media activity 
• How to track inbound traffic from Twitter, Facebook and other social platforms 
• Analyzing time patterns and effectiveness
• and more ....