Content Marketing is a million dollar industry, based on the creation of quality content for commercial purposes. Media companies have created content for more than a hundred years; what role are their playing in this industry? A series of presentations will provide key insights on Content Marketing trends, success stories and digital audience growth.

Last year, El Pais celebrated its 40th anniversary and implemented a series of radical changes to boost the digital transformation of its newsroom. A new and aggresive video strategy, new digital advertising formats and and wider distribution of its content on digital platforms. Still not going for a paid-subscription model, El País is going strong on alternative digital revenue streams  and new market expansion, in particular, Latin America.

Brazil has produced one of the first cases in Latin America in which a newspaper pivots completly from a traditional print-and-advertising-centered model to a mobile-subscription centered model. “We left print because we believe that good journalism does not require a printed platform and the business model based on suscriptions is the future, not advertising”, Leonardo Mendes, Editorial Director of Gazeta do Povo explained to us on a recent interview. 

This presentation will showcase real world examples of Data Journalism, Immersive Storytelling, Inclusive Storytelling and Trust & Verification: some of the most inspiring projects and initiatives Google News Lab is supporting around the world.

Every year, Digital Media LATAM identifies digital media projects that deserve to be kept on the radar for their editorial focus, narrative innovation or the originality of their business model. This year, Chile's El Mostrador will join other pure-players highlighted at DML's past editions: Argentina's Chequeado, Mexico's Pictoline, Spain's eldiario.es, and BetaZeta, another Chilean news website - all trend-setters in their respective markets that are contributing to define the future of the news media industry.

“Most successful organizations fail to look for new things their customers want because they’re afraid to hurt their core businesses” - Reed Hastings, CEO, Netflix

Disrupting your business may be the only way to ward off the threat of extinction. As a seasoned pioneer and trusted partner, we’ve followed our clients’ journeys of transformation, reallocating resources from old models to the new, and developing new economic engines. Haris Agha will present the popular ways we’ve seen them experiment to meet emerging realities.

2017 has been a key year for the Latin American press: two of the main newspapers in Argentina have launched their paywall, joining Brazil and few other news media in the region to charge for its content. Clarín and La Nación, two of Latin America's journalistic powerhouses, will take us through the details of the launch, its challenges, hits and misses, and the opportunities they have discovered.

These sessions will focus in providing concrete solutions to the daily challenges faced by news media companies and newsrooms. The clients of the industry's main suppliers will show how they are effectively increasing revenue, enhancing efficiencies or improving workflows thanks to the providers' most recent and innovative solutions.

With the recent convergence of a transformative set of technologies, economies are entering a new era in which artificial intelligence (AI) has the potential to overcome the physical limitations of capital and labor and open up new sources of value and growth.

The major driver of digital disruption is the ubiquity of data. Industries where data plays a greater role are more vulnerable to disruption, as we have seen very clearly for some time in the Media industry...an early "victim" of digital disruption.

The media industry is incorporating artificial intelligence into the routines of various departments: marketing, advertising, writing, computer graphics ... Thanks to the automation in collecting, analysis and treatment of commercial and journalistic information, which still carries the grave consequences of the crisis, seeks to secure the future.

A unique opportunity to learn how the Scandinavian media group is once again starting an era of profound changes in its structure, business model and editorial production. Through investments in technology and product, development of personalized news and a new boost to its video strategy, all within a paid-content scheme, one of the leaders in digital innovation of the global news industry will provide invaluable insight and inspiration to the # DML17 audience.