Great journalism is driving global success. Understanding the business is more important than ever. 

News media companies worldwide are succeeding in driving digital revenue by betting on quality journalism. How are they achieving this? With examples from the Washington Post, Axel Springer, Telegraph Media Group, Le Monde and many more, this first day will present specific strategies around product, business model transformation, digital subscriptions, newsroom management. Speakers will also participate to a head-to-head round of questions in order to identify similarities and understand differences in their respective approaches to digital revenue.

These two prestigious European news media groups are departing from a print-centered model towards a digital revenue strategy while placing quality at the core. Such major transformation deserves a closer look. Having two giants such as these sitting together to explain their business model will prompt many questions around resource management, subscriptions bumps, talent retention, revenue diversification and new audiences.

“We have entered a pivotal moment. The shift from advertising to reader-based revenue is reshaping the fundamentals of our industry. Our focus needs to be on our audience and on producing high-quality, engaging journalism", said Vincent recently. He will present the key findings of the organization’s most important annual industry reports: World Press Trends Report 2017 and World News Publishers Outlook 2017.

The World Press Trends report is the leading source of newspaper data and trends globally, and has been published by WAN-IFRA since 1989. The preliminary results depict an industry that is increasingly building loyal audiences around its high-quality journalism, as the shift to reader-based revenue continues.

One of the key findings of the World News Publishers Outlook emerged when respondents of the survey were asked, “What is the single most important risk to your news organisation’s future success?” The largest number of respondents/executives answered: their organisation’s reluctance to innovate.

“Most successful organizations fail to look for new things their customers want because they’re afraid to hurt their core businesses” - Reed Hastings, CEO, Netflix

Disrupting your business may be the only way to ward off the threat of extinction. As a seasoned pioneer and trusted partner, we’ve followed our clients’ journeys of transformation, reallocating resources from old models to the new, and developing new economic engines. Haris Agha will present the popular ways we’ve seen them experiment to meet emerging realities.

How content experts from the print and broadcast industries are making a successful transition into driving digital revenue from brands. 

Launched in December 2016, The Outline is taking on a distinctive approach prioritizing user experience and design, focusing on “smart scale” and on the quality of its advertising campaigns, rather than on their quantity. Amanda, who leads the company’s monetization strategy and was named one of Digiday’s 2017 Media “Changemakers”, will tell us a bit more about the first months of what has been described as “The New Yorker” for millennials.

Described by its founder and CEO Jim VandeHei as what you get if “The Economist mated with Twitter”, Axios is one of the industry’s most followed ventures this year. It follows a high quality standard, proposes new formats and strives for innovative revenue streams. All this through a unique platform. Matt will tell us more about it!