Digital Media LATAM 2018
Digital Media LATAM 2018
Media Kit DML18
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Digital Media LATAM 2018: Bogota ready to host the elite of the digital journalism industry in Latin America
Paid content strategies, data intelligence, verification projects, innovation in newsrooms and distribution platforms, are some of the key topics of the sixth edition of Digital Media LATAM, which will be held in Bogotá, Colombia next week, from Wednesday to Friday 14-16 November. The leading conference on the digital transformation of the Latin American journalism industry will focus on the following topics:
Paid content strategies and diversification of income sources:
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DML18 will present a total of seven paid content strategies: The Globe and Mail (Canada), The Denver Post, The Star Tribune, The Buffalo News, Spirited Media (USA), Svenska Dagbladet (Sweden) and RBS Group (Brazil), will share their experience in the development and launch of paywalls and membership models.
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Facebook and Google will present their latest tools for publishers.
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First-hand experiences on the importance of designing new sources of income. Additionally, we will hear how many prominent media houses such as Caracol, El Tiempo (Colombia) and El Debate (Mexico), still focus on scale and aim at increasing their digital audiences as a digital monetization strategy.
Quality content and data journalism:
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The Washington Post and The New York Times will join us in Bogotá to show how data is a key tool for the success of their paywalls.
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La Nación will share the behind the scenes of one of the most relevant journalistic investigations of Argentina in the last decade: how it was planned within the company and the importance of this to the strengthening of the relationship with their audience.
New formats, new narratives, new tools:
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From the BBC to GFR Media, from theSkimm to Efecto Cocuyo, from Quartz to Grupo RPP, from AJ + to O Globo; thinking and investing in the way in which the news is conceived, produced, distributed and delivered is more necessary than ever in order to bolster the relationship between the outlet and the community it serves.
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Newsletters, infographics, video for social media, mobile formats, newsbots, animations, verification teams: there are endless possibilities to differentiate an outlets content from the rest of the information available in the digital world. At DML18, participants will be able to hear first-hand experiences from pioneers that have implemented such tools.