Vincent Peyrègne, CEO of WAN-IFRA, will provide a summary of the 2018 edition of WAN-IFRA's renowned annual report, World Press Trends. The main finding of the report is that news media companies should invest and focus on establishing a solid TRUST relationship with their readers/viewers and the public, as a key to the success of its business model. Vincent will also provide a summary of key figures around circulation, advertising and digital trends.

A quick preview on some of the report findings:

- The impact of trust in the performance of the news and the income of journalistic organizations is undeniable.

- While Trust in the media is at historically low levels, there is an increase of Trust in journalists and quality news.

- There is a shift towards business models centered on the consumer revenue, rather than on advertising.

An ideal session to start Digital Media LATAM 2018 and identify the main trends affecting the industry in the past year. 

This year, DML will put special emphasis on how news media companies have implemented paid subscription models. Whether it is large international brands, to small local newspapers, the trend is clear and the learnings are diverse.

Publishers around the world are increasingly investing in their subscriptions businesses, but each offering and each audience is unique. No matter the model, Facebook wants to help publishers measure and optimize their investments, on and off our platform. This session, composed of a presentation and a discussion panel, will take a look at the portfolio of products and tools Facebook has built to help subscriptions and memberships publishers drive their businesses forward.

The growth of digital platforms presents publishers with fresh challenges and opportunities, paving the way for business model innovation and media transformation. This session will explore what makes a compelling digital publishing strategy, what value propositions leading digital platforms are bringing to publishers and how media companies are adjusting to the latest industry developments.

You can read here our latest interview with Grzegorz.

2018 has been described as the year of the pivot to paid. Raju will explain why this pivot seems to be here to stay, but also, what are its limits. Thanks to his past experiences at The Washington Post, Dow Jones and Gizmodo, Raju will provide unique insight on the challenges of transforming the business in both legacy and digital media companies, and on the dangers of putting all eggs in one basket.

You can read our latest interview with Raju here.

Award-winning Nexo Jornal is Brazil’s most successful digital news startup. With its rich content and engaging storytelling, Nexo provides context to a national audience and impacts the current public debate in Brazil.

Co-founder Paula Miraglia shares the content strategy behind Nexo’s success. Key elements include a clear brand position and target audience definition, a focus on context and perspective for timely stories without covering breaking news, as well as creative and contemporary ways of telling stories. Paula will also reveal her recipe on how to turn heavy topics into engaging and immersive content for young, digital audiences, understanding their interests and needs and creating a strong sense of community around Nexo. 

Nexo uses a cloud-based publishing solution from Escenic, a CCI company, so that they can focus more on quality journalism and less on system and production issues.

An update on Google News Initiative, one of the projects in support of the press that has given more to talk about in recent months, and an open-to-questions fireside chat to discuss relevant issues within Latin America's journalistic industry.

Digital journalism is facing a number of new paradigms: Is social media an ally or enemy? How do you survive the constant updates of Google's algorithms? How can you make sustainable journalism when advertisers leave?

At Periodista Digital, we knew from the beginning that these were going to be the challenges of the future. So we had to adapt, with new editorial strategies and changes to our journalistic language that suited the new shining star in journalism: mobile. We were the first digital media company in Spain to attend press conferences about the impact of mobile and iPad, and one of the first to use tools by Google to enhance our writing. Led by our groundbreaking and impactful journalism, we were able to thrive within the digital landscape. We knew that delivering value before obtaining it was key. And to deliver more value, we worked with partners like Marfeel to grow our traffic exponentially, improve user experiences, and monetize our website more effectively.

As we confront a crisis of trust, how do we rethink news to reach people who don't believe in journalism. How big is the threat and what initiatives are we taking to tackle it? Based on some of the most innovative and recent verification initiatives in LATAM, we will analyse the media ecosystem and collaborative counter-measures in the fight against misinformation.

Read our latest interview with Alba here.

During this exclusive social event, the winners of the 2018 edition of WAN-IFRA's LATAM Digital Media Awards will be announced. The Awards Ceremony is hosted by AMI, Caracol Next, Caracol TV and Grupo Semana.

It has been an incredible year for news to rethink, reshape and rejoice on extraordinary digital journalism. Pure players and traditional media outlets from across Latin America have shown us how innovation and remarkable storytelling are still fuelling the engines of great journalism! Discover more information here.

A unique opportunity to understand how a news media company published a major investigation with a multidimensional approach, the impact it had on its community and on the outlet itself.

"The Notebooks of Corruption" refers to a journalistic investigation by Argentine newspaper La Nación's investigation around notebooks belonging to the driver of a government minister of former Argentine President Cristina Fernández de Kirchner, where he carefully took note of bribes from businessmen to government officials in exchange for concessions. The documents began a judicial process still that has led to the arrest of 22 people, that is still going on and that threatens Cristina Fernández herself, her close allies and other figures of Argentina's political and business world. 

In this session, José Del Rio will explain how the company organized the publication process of the findings and the investigation: how did they choose the platforms, formats and timing to ensure more impact and attract readers? What impact did it have on the newspaper's subscriptions? How was information shared with justice and other media outlets?

A unique opportunity to understand how a journalistic investigation today should be thought through with a multiplatform dimension and to what extent it can strengthen the bond between the brand and its community.