9:00 AM CDMX/10:00 AM BOGOTA  ·  12:00 PM BUENOS AIRES/ SAO PAULO  ·  4:00 PM MADRID

Innovation is Schibsted's DNA. The ability to create new independent products within the media sector is vital to them. They are always actively experimenting, analysing, and developing in order to reach new potential customers and strengthen their core media business with the help of a great team that believes in their values and culture. Siv Juvik Tveitnes, EVP News Media, will speak about the internal procedures they implement to permeate a culture of change and innovation across the entire company continuously and consistently.

 12:30 PM CDMX / 1:30 BOGOTÁ · 3:30 PM BUENOS AIRES/ SAO PAULO · 7:30 PM MADRID

Accelerating Digital Transformation has been top of mind in 2020. This has been a year of great challenges, with all of us looking for new ways to work, study, buy, connect and stay closer to one another, even when we can’t be physically together. As a result, when COVID-19 hit in early 2020, organizations from all around needed to rethink and accelerate their processes towards digital transformation. In this session, we will talk about how Facebook is collaborating with newsrooms in LATAM to accelerate their digital transformation, followed by an insightful conversation led by Tim Griggs where publishers that have participated on Facebook Accelerator program will share learnings and how they are preparing for 2021.

9:00 AM CDMX/10:00 AM BOGOTA  ·  12:00 PM BUENOS AIRES/ SAO PAULO  ·  4:00 PM MADRID

The coronavirus pandemic has dramatically altered and disrupted our lives. As a society, and as the news media industry, in particular, we are experiencing radical, accelerated transformation. A new model and paradigm, still-unnamed, are emerging.

In a short time, we have had to face the challenges of remote working, a dramatic downfall in ad spending, layoffs, a timid return of trust in legacy media, and the needs-driven evolution of reader revenue models.

This fireside chat between news commentator and former Editor of the Guardian, Alan Rusbridger and the Editor of El Pais, Javier Moreno, will unpack the forces at play during this time of uncertainty and upheaval.  What’s next for journalism?

10:30 AM CDMX/11:30 BOGOTÁ · 1:30 PM BUENOS AIRES/ SAO PAULO · 5.30 PM MADRID

This Norwegian group found the pandemic useful in re-evaluating its content and subscription strategy. During the first weeks of the pandemic they experienced, like everyone else in the industry, an upswing, but after weeks of 24/7 coverage on the pandemic, the subscriber fatigue began to take a toll on their subscriber base. The previous year they ended with very promising figures due to the fact that they had started to target two specific demographic groups such as young people and women, with great success. Their passion to unravel what is behind each story and why some stories convert better than others, has helped them to better understand what makes the content relevant to their target audience: better representation of women and younger people in the stories seems to have a direct correlation with the increase in subscriptions among those same demographic groups.