Programa | Middle Eastern Media Leaders eSummit 2021
Middle Eastern Media Leaders eSummit 2021
Sessions
May 19
Miércoles
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10:00
Welcome Remarks
Ponentes
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10:15
Preparing for a sustainable media business post-COVID-19
Preparing for a sustainable media business post-COVID-19
Join us on a discussion with CEOs from around the globe on how they are reorganising, restructuring and preparing for a sustainable media business post-Covid-19.
Moderador
Ponentes
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11:10
Managing media companies in uncertain times.
The business case for diversity, equity and inclusion in media business
With the Covid-19 pandemic accelerating the demise of some traditional business models, it is also presenting new opportunities to those ready to seize them. Business leaders share how they are powering this transition, reframing the culture in their organisations, and making the case for more diversity, equity and inclusion.
Moderador
Ponentes
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12:00
Break
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14:00
Transforming the Newsroom
Moderador
Keynote: Only Journalism will Save Journalism
Successful Subscription Strategies Begin and End in the Newsroom: What Content Triggers a Subscription and How do we Organise our Newsrooms for Reader Revenue? In this presentation, INNOVATION Media Consulting President Juan Senor will review global case studies of successful newsroom workflows and strategies to generate content worth paying for.Ponentes
Transforming Financial Times’ newsroom
Join Lyndsey Jones, former executive editor at the Financial Times and author of forthcoming book, Going Digital, to be published in October, on her journey when transforming FT’s editorial operation from being print-focused to digital-first. Discover why it is important that senior leadership in newsrooms buy in to changing how they operate, how to get buy-in from staff and what it takes to make change happen.Ponentes
Building a data team: overcoming resource limitations to use data to answer business questions
In this presentation, Julia Harris will discuss the challenges associated with striving to be a data-driven publisher with only a small team. Julia will share her experience of helping to build a data team and the importance of data partnerships, automation, and empowering the newsroom.Ponentes
Satisfying user needs in news: practical tips
In his talk, Dmitry will share actionable strategies on how to effectively reframe the relationship with your audience by commissioning content directly linked to its user needs.Ponentes
May 20
Jueves
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10:00
Revenue Ideas that Work
Moderador
Changing Landscapes: The State of Reader Engagement in the Middle East
Session brought to you by Chartbeat
With the dramatic changes the world has experienced in the past year, it’s no surprise that reader behaviors have also been shifting dramatically. In this session, we will share data from Chartbeat’s global network of publishers to provide insights on how Middle Eastern readers are accessing and engaging with content, and how those behaviors differ from readers in the rest of the world.Ponentes
Revenue-generating ideas that work
Traditional print media has been struggling for years, and publishers are well aware of it. Most publishers these days are trying to find additional sources of revenue. Relying on just one source of income can be much more problematic than it was in the past. Covid-19 has reinforced the need for publishers to diversify their revenue sources. Let’s have a look at case studies from different media houses and what kind of revenue ideas worked for them.Ponentes
Session brought to you by Google News Initiative
Ponentes
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12:00
Break
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14:00
Trends and Predictions - 2021 and Beyond
Trends and Predictions - 2021 and Beyond
Moderador
World Press Trends
WAN-IFRA recently published its annual World Press Trends Outlook report and its main author, Dean Roper, will share some of the key takeaways from this edition. The report delves into the top priorities for publishers this year in terms of investment, expected revenue (and revenue streams), how the pandemic has impacted news organisations both financially and from a day-to-day working standpoint, and, naturallly, the key trends driving the industry.Ponentes
Journalism and Newsroom in 2021
The global pandemic has profoundly affected people’s health, habits, and livelihoods. This has also been a year of disruption for journalism, and profound and rapid digital change for newsrooms. Lockdowns and safety restrictions have changed the way news is produced, with long hours and extensive remote working making communication and day-to-day production more complex. While many of us crave a return to ‘normal’, the reality is likely to be different as we emerge warily into a world where the physical and virtual coexist in new ways.
Ponentes
AI in the newsroom - Automating new story formats at BBC New
BBC News Labs brings innovation to BBC News. Hear about their recent newsroom experiments with machine summarisation and the automation of image galleries and graphical stories from text.Ponentes
How the Middle East Used Social Media in 2020
Social media usage - across all platforms - increased during the early stages of the outbreak. More widely - given the importance of social networks in our media diets - platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis. These trends are likely to continue post-pandemic, with the result that social networks will become an increasingly important source for talent spotting, as well as a key avenue for content and information consumption. This trend matters for brands, creators and influencers, as well as governments and other public entities, alike.Ponentes