Spanish version

The coronavirus pandemic has dramatically altered and disrupted our lives. As a society, and as the newspaper industry, in particular, we are experiencing radical, high-speed transformation. A new model and change of paradigm, still-unnamed, are emerging.

In a short time, we have had to face the challenges of remote working, a dramatic downfall in ad spending, layoffs, a timid return of trust in legacy media, and the needs-driven evolution of reader revenue models.

This is not the first crisis our industry has faced nor will be the last. The birth of the Internet, growth in computing power, and the exponential inclusion of digital in our daily lives has sometimes outpaced our ability to reframe our ethical and legal approach to digital decision making. These issues have revealed an extraordinary resilience of the media and confirmed its ability to continue fulfilling its essential role in open societies.

Claves 2021 does not offer you the magic recipe to face the future with confidence, we are aware that in the current climate the new model will not emerge big, but will be born from a continuous effort based on experimentation.  2021 will be a year of uncertainty but also of opportunities and growth... How can we prepare ourselves to face the new challenges? We do not have the solution but we do provide some clues.

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