Digital Subscriptions - Churn Rate Remedies (9th April 2018)
11:00 - 17:00 (1 hour lunch included)

Attracting new subscribers is one indicator of success. Keeping them is definitely a top priority. In this pre-DME workshop with expert advisor Kalle Jungkvist, learn methods that really work.

Workshop leader Kalle Jungkvist is a Senior Advisor to Schibsted Sweden as well as Expert Advisor to WAN-IFRA. Beginning in the mid-90s, Kalle was one of the key designers of the strategy and success of Aftonbladet’s digital business development, including the introduction of paid content in 2003. The strategy and its implementation have deeply influenced the Schibsted corporate strategy. Kalle has advised news publishers all round the world at a strategic level.