Programme | Digital Media Latam 2015
Digital Media Latam 2015
Two days of inspiring presentations, engaging break-out sessions, practical workshops and much more...
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Sessions
October 23
Vendredi
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07:30
Registration
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08:00
Executive Breakfast: Binding of Technology and Processes - Tresite
Speakers: Benjamín Morales Meléndez, Cofounder; Laura Alvarado Monsivais, Cofounder and Rodolfo Padrón, Digital Media Strategies Development
The speakers will speak about the trending topics in terms of technology and the importance of be able to choose the right tools for the perfect marriage between processes and technology
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09:00
Introduction
WAN-IFRA president will provide an overview of the industry’s current affairs worldwide.
Intervenants
President, WAN-IFRA, Sweden
What happened since we last met?
Diego Carvajal is Digital Media LATAM's Master of Ceremony since our first edition in Bogota 2 years ago. He's an expert on digital media and a passionate observer of LATAM’s media industry. What has caught his attention in the last 12 months since we met for Digital Media LATAM 2014 in Lima?
Intervenants
Academic Coordinator, LATAM Cultural Change Ignition Program
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09:30
Session 1: Reasses the News Operations
Publishers are primarily content companies but they can’t ignore the profound internal revolution that digital brought to their organizations and revenues.
The digital transformation of Grupo Expansión
Intervenants
Chairman & Director General, Grupo Expansión, México
Coffee Break
The digital success case of one of Europe's most popular sport dailies
Intervenants
WAN-IFRA Global Advisory Consultant
El País: The Digital story so far...
Intervenants
Editor-in-Chief, El País, Spain
Focus Session: Let's talk about the Future of News!
Q&A session with the author of the book: “Geeks Bearing Gifts: Imagining New Futures for News”.
Intervenants
Professor and Director, Tow-Knight Center for Entrepreneurial Journalism, CUNY Graduate School of Journalism, USA
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12:40
Network Lunch
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13:40
Break-Out Sessions
Not-to-be missed break-out sessions to learn about the best success and innovation cases from the region and the industry. Themes: Virtual Reality, Mobile Monetisation and more.
Break-Out Session: How to build a digital ad agency at your newspaper
OwnLocal's experience at more than 2,000 newspapers in the United States has helped us understand what works (and what doesn't) to start and sustain a successful digital ad agency. While Latin American newspapers have different challenges than the US, there are many similarities.Take the opportunity to learn from past successes and mistakes and own the digital space before it's overrun with competitors. Join Steve Dorsey and Jeremy Mims, cofounder of OwnLocal, the largest digital ad agency for local media in North America, and learn how to begin offering digital products and services at your organisation while maintaining and increasing your print revenue. He will help you understand what kind of agency would work best for your newspaper and share valuable case studies.
Sponsored by OwnLocalIntervenants
VP of Innovation and Planning, Austin American-Statesman (Cox Media Group), USA
Break-Out Session: Google & VR
Google will present their different apps for journalists and their new Cardboard, a VR experience starting with a simple viewer anyone can build or buy.
Sponsored by GoogleIntervenants
Content and brand partnerships lead for Google Cardboard
Sponsored by
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15:15
Session 2: Sharing Knowledge on Mobile Needs
Mobile news consumption is accelerating more rapidly than ever, but are we really ready for the users’ expectations, let alone ready to monetise their use? Experts will provide the latest in design, business models and the need to change the very way we think about mobile platforms.
What have we learned about designing mobile news?
Intervenants
UX Designer, USA
Coffee Break
Can you create a business relationship through Mobile?
Intervenants
Digital Strategist, Apple, USA
What matters is a "Mobile state of mind"
Intervenants
Entepreneur & Expert on Digital, Mexico
Snapshots and take-aways of the day
Intervenants
- Academic Coordinator, LATAM Cultural Change Ignition Program
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18:30
LATAM Digital Media Awards Ceremony
WAN-IFRA's Digital Media Awards benchmark the industry's most innovative digital projects and initiatives worldwide. Join us for a cocktail in the hotel and discover the best projects from LATAM's most innovative media companies. Meet the finalists and competing categories here.
Sponsored by
October 24
Samedi
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08:00
Executive Breakfast: Create Custom Video In Minutes
Wochit will present its revolutionary platform that enables publishers like USA Today, Huffington Post, Focus.de and others to turn in minutes stories into videos using licensed content from AP, Reuters, Getty, AFP, Bloomberg and more, combined with an easy to use creative editing tool. Videos can be produced in any language in 10-15 minutes, with custom graphics and the ability to distribute across the web, mobile and ott platforms.
Intervenants
Senior Vice President, wochit, USA
Presented by
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09:15
Session 3: Innovative Language for News Plattforms
Three very different media companies, Vice News, NYT and eldiario.es, with very diverse backgrounds and approaches to news and revenue. The three know about the needs for more video, more interaction, more social and more millennial audiences. Can one of these models inspire you?
Vice News' captivating development
Intervenants
Editor-in-Chief, Vice News, USA
Born and bred in crisis: the case digital pure-player eldiario.es
Intervenants
Cofounder & Deputy Director, eldiario.es, Spain
Coffee Break
The anatomy of Interactive News at The New York Times
Intervenants
Editor, Interactive News, The New York Times, USA
Focus Panel: There is a war out there on News Distribution Plattforms
Panel Discussion: Facebook, Google, LinkedIn, Twitter and Apple fight over the control of news distribution and that’s not for the beauty of journalism. The question is what’s to win for publishers?
Intervenants
Head of Business Development, BBC Global News, UK
Director, Strategic Partnerships, News and Local Media, Google, USA
Audience editor, The Guardian, UK- International News Coordinator, BuzzFeed, USA
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12:30
Network Lunch
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13:30
Break-Out Session: Better Audience Understanding Equals More Effective Advertising
Panel Discussion. How does knowing more about the audience reached by the advertising & content, help deliver advertising that is more effective to that audience?
Intervenants
Founder & CEO, Mexico MediaLab 21, Mexico- Chief Editor, El Debate, Mexico
Chief Technology Officer & VP
Head Americas, Enreach, Miami
Editor de Contenidos y Proyectos Digitales, Grupo El Comercio, Peru
Sponsored by
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14:30
Session 4: A Wash in Data and it's All for the Best!
Media houses are quickly learning to study their audiences, harness them, segment them and sell them. Big data is an extremely valuable tool that media houses cannot afford to ignore. The three cases selected for this session provide an overview for the immense business and creative potential that lies behind a deep understanding of audiences.
Audience Intelligence & Ophan, the new Analytics tool of The Guardian
Intervenants
- Audience editor, The Guardian, UK
Big Data - Digital Ecosystem
Intervenants
Corporate Technology Manager & CSO, Grupo Clarín, Argentina
Coffee Break
From The Ground Up: Building Real Estate Products at The New York Times
Intervenants
Director of Real Estate Products, The New York Times, USA
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16:40
Session 5: Advertising is Burning
Banners & click-rates are proving their limits. Users are blocking intrusive rich media advertising. Yet, the digital world offers an array of opportunities in the field of digital marketing to better serve our communities and monetise in the process.
Focus Session: Q&A Who Drives the Ad Department: The sales people or the IT Team?
Jason is a veteran in digital advertising. We will ask him all the questions that can help us understand this complex new world of advertising technologies.
Intervenants
- Director, Strategic Partnerships, News and Local Media, Google, USA
Off to a good start with branded content
Intervenants
Senior Director, Deseret Digital Media, USA
Ad-blocking and the end of digital advertising 1.0
Intervenants
Director, Global Advisory - WAN-IFRA, Germany
CEO, Co-founder & President, Rigor, USA
Conference take-aways
Intervenants
- Academic Coordinator, LATAM Cultural Change Ignition Program
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19:30
Digital Media F*ck Up Night
Because not all learning comes from success stories, we're organising, along with local partner organisations Factual and FuckUpNights Mexico, a round of mezcal shots and beers to hear from 4 digital journalists and media executives about their biggest and most embarrassing failures. Join us!
Sponsored by
