Speakers | Digital Media Asia 2021
Digital Media Asia 2021
Customer Success Manager (Channel Partner Asia), Chartbeat
Abhishek Marla is the Customer Success Manager for Chartbeat based in Singapore. He works closely with Journalists and Newsrooms across Asia to help them leverage Data to build loyal users and drive higher engagement.
SVP, Marketing and Events, South China Morning Post
As SVP of Marketing and Events at the South China Morning Post (SCMP), Adrian Lee’s responsibilities include raising brand awareness, increasing traffic to SCMP’s digital platforms, overseeing product and digital marketing, as well as driving SCMP’s event’s business.
With a passion for combining data, technology and cultural insights to revolutionise company marketing strategies, Lee has transformed some of the world’s most influential brands for the digital economy. He has worked in executive leadership roles in London and across Asia and was previously Head of Digital Client Solutions at global media agency Wavemaker where he helped lead the Hong Kong agency's direction, growth, profitability and people development as well as directing global marketing campaigns for clients. Prior to that Lee was the Global Digital Strategy and Innovation Director for Vizeum in London, leading innovation across a global network for clients including Burberry and Honda. Lee also directed digital growth and marketing for multinational companies at MediaCom in Hong Kong.
Lee, who joined SCMP in December 2019, focuses on market and audience development across Asia and broader global markets to further drive its international readership.
Executive Vice-President of Product & Operations (TV, Print, Digital, Radio), RBS Group, Brazil
Andiara Petterle is an entrepreneur and executive of the digital market since 1998. Currently, she is senior vice-president of Product Development and Operations at Grupo RBS. Previously she was vice president Newspapers and Digital Media for the same group. Before joining RBS, Petterle was the Executive Director of Strategy and Business Development at e.Bricks, RBS’s investment company focused on the digital industry. At e.Bricks, she acted as an advisor to several technology, e-commerce and media companies. She founded Grupo Bolsa de Mulher, one of the largest women's digital media companies in Latin America, and was CEO of Predicta and other digital companies in the country. Petterle has a bachelor and a master’s degree in Social Communications from PUC-RJ, was an invited researcher at Brown University, and has participated in business training programs at Harvard Business School and Stanford University Graduate School of Business.
Líder de Estratégia Global, Google News Initiative, USA
Chief Operating Officer, NPM (NPR), USA
Bryan Moffett is Chief Operating Officer of National Public Media (NPM), a subsidiary of NPR owned in partnership with PBS and WGBH. Moffett spearheads NPM's strategic planning focused on securing corporate support for the future of NPR, PBS, and the public media system; manages acquisitions and partnerships; and provides ongoing thought leadership in the development of new sponsorship offerings. Moffett joined NPM in 2008 and has served public media for more than a decade.
Before being named COO in November 2016, Moffett served as the General Manager of NPM. Under his direction as GM, NPM achieved more than 50% growth in NPR corporate sponsorship, with eight-fold growth in the NPR podcast business alone (2014-2016). He rebuilt NPM's regional sales model with Member stations and established an award-winning NPM digital products team producing some of the highest-performing digital ads among premium publishers. His team's integration of sponsorship into the new NPR Player was recognized with the 2016 Digiday Award for "Best Brand Platform."
Moffett joined NPR in 2005 as a Digital Media Marketing Analyst, focused on building traffic and audience to NPR.org through new partnerships with organizations such as Google, Yahoo, and Slate. In 2006, he led the creation of digital sponsorship at NPR and has worked in concert with NPR's digital media teams to build sponsorship models for the launch of NPR's iPhone apps, the NPR iPad app and NPR podcasting.
Moffett's work and advocacy has helped establish a sustainable business model for the podcasting medium at large. As a member of the Interactive Advertising Bureau (IAB) Podcast Working Group and other industry efforts, Moffett has advocated for informed, standardized podcast measurement to help prepare the industry for dramatic growth.
For his contributions to advancing the digital ad operations industry and ongoing leadership in the field, Admonsters honored Moffett with a Digital Media Leadership Award in 2017.
Prior to joining NPR / NPM, Moffett spent his early career managing editorial publications and digital/IT infrastructure. He holds a Bachelor of Arts in News-Editorial from West Virginia University.
Transformation & Learning Director, CommonWealth Magazine
Chia Lun is responsible for key strategic projects in CommonWealth Magazine, including overseeing digital subscription products and initiating organizational and cultural change initiatives. She was previously a journalist, and had worked as a producer with WAN-IFRA's Media Management Accelerator Programme.
SVP, Global Head of Customer, The Economist, UK
Claire is SVP, Global Head of Customer at The Economist, responsible for subscriber engagement, retention, customer service and operations. Prior to joining The Economist in 2019, she held a number of positions at The Telegraph, creating their first retention team and strategy, as well as helping to launch the new subscription model (Premium) in 2016.
Director, Digital Skills Agency, Australia
Corinne Podger is a results-driven consultant and training facilitator, through her consultancy, the Digital Skills Agency. She has a proven track record of supporting newsrooms, NGOs and social impact organisations in more than 50 countries to implement digital innovations that grow audiences and support business priorities. Corinne’s expertise draws on more than 30 years in the media industry as a reporter, editor, lecturer and author. Her specialisms include digital-first newsgathering, online verification, mobile journalism, social multimedia production, podcasting and audio storytelling, and strategic audience engagement that drives brand awareness and media revenue. Her clients include WAN-IFRA, Asia-Pacific Broadcasting Union, European Journalism Centre, Thomson Reuters Foundation, BBC Media Action, and ABC Australia. She also works with science and public health organisations to tackle misinformation and disinformation. Corinne teaches on a sessional basis at the Universities of Sydney and Melbourne, and speaks regularly at international journalism conferences. She is a firm advocate of media diversity and inclusion in all her work.
Chief Operating Officer, The Ozone Project, UK
Danny’s mission is to help publishers’ create incremental value in their digital advertising businesses by understanding the challenges they face, and by delivering the capability that they need. Before becoming COO at the start of 2020, Danny led the commercial, product and analytics functions of Ozone’s Publisher Platform.
Prior to joining The Ozone Project, Danny was Programmatic Director at Guardian News & Media where he was responsible for global leadership of advertising technology and data strategy as well as UK & ROW programmatic revenue.
SVP - Head of Commercial Planning and Solutions, Mediacorp
Dasheng heads up Commercial Planning and Solutions at Mediacorp. His main focus is the optimisation of revenue by architecting new revenue streams, building partnerships, and developing creative solutions to help clients GO BIG on Singapore's national media network.
Flexing his rich background in marketing, content, new media, creative, and business analytics, he has driven significant growth in both the B2C and B2B spaces in the pay-content, telco, entertainment and media industries. His biggest and most recent highlights include the complete re-alignment of Mediacorp's media inventory pricing, the re-invigoration of audio advertising, and the development of omnichannel performance partnerships for key sectors such as e-commerce, property, and fast-food.
Head of Data & Analytics, Singapore Press Holdings
Dr Deb Goswami is the Head of Data & Analytics at Singapore Press Holdings, where he is responsible for the end-to-end management and use of data in SPH, including the collection, governance, architecture, analysis and strategic use of data to drive business value. As a seasoned data professional, Dr. Goswami has built data & AI teams that deploy enterprise-grade solutions across a multitude of verticals including E-commerce, Digital Marketing, Fintech, Oil and Gas and Telecoms over the past decade. Dr. Goswami holds a PhD in Computer Vision from the University of Surrey, where he also read his B Eng (Hons) in Electronic Engineering.
Lead, Bloomr.SG Creators, Mediacorp
Diogo Martins is a content development, digital marketing, digital business transformation and media development specialist with over 15 years of production, creative, management and campaign experience – having worked in Singapore, Hong Kong, Beijing, Portugal & Macau. Diogo currently leads the Bloomr.sg team (Singapore’s premier Social Media Creative Studio under Mediacorp) – a multi-million dollar revenue generating business unit he created. He has worked on over 200 projects/productions and 100 brand/government campaigns in the past five years, while introducing data science, business analytics, data storytelling, gamification, transmedia and creative leadership into all the businesses and projects he has managed or produced – with the aim of being able to generate high impact, high reach and increased ROI for all social media content.
News & Publishing Lead, APAC, Google News Initiative
Fazal Ashfaq is part of the APAC News Partnerships team at Google, working on the Google News Initiative and strategic partnerships with News Publishers. His work includes leading scaled, regional and global programs such as the APAC Innovation Challenge, the Journalism Emergency Relief fund as well as extensive work with local news publishers.
Fazal led the performance business for the South Asia Emerging Markets before joining News Partnerships and was part of the team that established Google’s presence in the region.
He has been at Google for over 7 years and is based in Singapore.
Asia Editor, WARC
Gabey has reported on the marketing and technology sectors for over ten years, with experience in online media, magazines, newspapers and radio.
Outside of journalism, she has served as a marketer in the ad-tech industry and led content and education initiatives at a leading trade body.
CEO, IAB Australia
Gai is the CEO of IAB Australia which is the peak advocacy, research & standards body representing digital media and advertising. Gai has worked in the media industry for 30 years and the digital ad industry since 1998. Prior to running the IAB Gai held senior data, strategy and research roles at Fairfax Media, Nielsen and ninemsn. Gai is a global leader in media strategy, effectiveness and measurement as well as building and managing teams that help close the divide between digital and traditional marketing.
VP, Digital, South China Morning Post
Ian Hocking is Vice-President for Digital at the South China Morning Post where he provides strategic direction and leadership to deliver sustainable revenue across all SCMP digital platforms. He is responsible for the company’s digital agenda both internationally and in Hong Kong, ensuring digital operations deliver the highest quality experience for SCMP’s marketing partners.
Mr Hocking was previously Head of Programmatic and Data at NewsUK, a division of News Corp, which publishes The Sun and The Times of London, where he successfully led adtech and strategic partnerships, building their capabilities and reputation to an internationally renowned standard.
Before joining NewsUK, Mr. Hocking was the Head of Agency Sales and Programmatic for ebay.co.uk.
Chief Data Scientist, Amedia, Norway
Igor holds a PhD in Economics with specializations in Energy Economics. His areas of expertise are mainly Research, Data Science, Predictive Analytics and Machine Learning. Experience from research, analysis and writing of articles/reports in addition to development of analytical platform for data extraction, visualization, analysis and forecast for energy markets.
Co-Founder and CEO, The News Lens, Taiwan
Joey Chung is the Co-Founder and CEO of The News Lens, one of the fastest growing new digital news sites in Asia which was started in mid 2013. Before starting The News Lens, he was with the Japanese multinational character and media company Sanrio, first starting out in San Francisco and Los Angeles as its Business Development Manager before being sent as President of its China Operations in Shanghai between 2011-2013 after of which he left to start The News Lens. Before that, he worked for Polo Ralph Lauren in New York, the Equity Research Department of investment bank UBS, and was a reporter and columnist for The Taipei Times.
Strategic Partner Manager, Japan, Google News Initiative
Kanako Yagi is strategic partner manager for top Japanese news partners at Google. Over the past couple of years, she's overseen strategic partnerships with top news partners and also leading Google News Initiative projects in Japan since its launch in 2018. Her professional background includes experience in advertising sales, programmatic ad technology, and partnership developments.
General Manager, GDP Network
Larry grew up and raised in Australia, he is now the General Manager for GDP Network Indonesia - an audience first programmatic media network and trading desk for GDP Venture backed by the Djarum Group. He works with the executive leadership overseeing joint investment strategic and growth initiatives, commercial monetisation across data and inventory, and cultivation of top client accounts.
Before joining GDP, Larry was the digital lead, leading their operation and transforming programmatic ecosystem for Unilever at Mindshare/WPP Indonesia. His previous roles as a senior advertising technologist and operation at Yahoo7. Then leading the APAC operation and programmatic team at BigMobile Sydney. Larry is a recognised programmatic expert and advocate, having spent his career understanding and living digital.
Director, Business Development & Partnerships, Wirecutter, A New York Times Company, USA
Leilani Han is the Director of Business Development & Partnerships at Wirecutter, a New York Times company. In this role, she is focused on driving strategy for affiliate revenue, licensing, programmatic and other strategic partnerships. During her tenure, she has diversified direct partnerships with dozens of brands and strengthened existing core partnerships, while overseeing the success of deal and tentpole events in conjunction with other Wirecutter leaders. This work has helped the product-recommendation company significantly grow affiliate revenue year over year. Leilani has over 15 years of experience, beginning her career at Nielsen's online division before pivoting to focus on affiliate marketing over the last dozen years. She has specialized in commerce content since 2016.
Blue Engine Collaborative Coach, Facebook Accelerator
Lissa Cupp is a member at Blue Engine Collaborative. As a marketing strategy consultant, she works with tech and media companies to drive audience, digital subscriptions, loyalty, and revenue, including serving as a Coach and Speaker in several Facebook Accelerator programs internationally. She was most recently the Chief Marketing Officer for BH Media Group, a subsidiary of Berkshire Hathaway. She oversaw brand and marketing for the company, including driving growth for print and digital products across 100 metro news organizations.
Prior to joining BH Media, Lissa was SVP of Consumer & e-Commerce at Angie’s List, responsible for audience building, consumer revenue, subscription & e-Commerce. Lissa teaches Digital and Omni-Channel Marketing, New Product Development, and Global Marketing at the University of Dayton in the Undergraduate and MBA programs.
VP, Sales 1plusx
Marco has been working in the areas of Ad Technologies and Publisher Services for over 20 years now, and comes to us from DQ&A, Lycos Europe, FreeWheel and Comcast International, where he was the managing director. As VP of Sales, Marco is responsible for expanding our customer portfolios and making sure our predictive marketing technology platform is successfully – and sustainably – embedded in our clients’ operations.
Director of Video Operations and media brands JoomBoos & miss7, 24sata, Croatia
Matej Loncaric is Director of Video, Innovation projects, JoomBoos in 24sata, leading media company in Croatia, owned by Styria Group. Matej joined 24sata in late 2014 to transform cable news TV channel into modern and agile digital video department. Since then 24sata video started to grow exponentially; From two FTE's to 30 FTE's plus more than 40 contractors; from 500k video views per month to 100 M video views per month on all platforms from Facebook, Youtube and internal web player.
Matej is author and founder of today biggest YouTube network in Croatia – JoomBoos. Just one year since the launch, JoomBoos has won a particularly prestigious prize: the accolade of being among the most innovative media projects in the world at the INMA Global Media Awards in New York in 2017. – which is confirmation of the outstanding spirit of innovation. Video department has won more than 30 awards for it's drama series, musicals, talent shows from Digiday, Wan-ifra, INMA, Effie etc. Matej is today responsible for all innovation projects within 24sata.
General Manager, Singapore Media Exchange
Michael Chng is the General Manager at Singapore Media Exchange (SMX), a publisher alliance that began in 2018 through a joint venture between two biggest media companies in Singapore, Mediacorp and Singapore Press Holdings.
Michael spent more than 16 years in advertising sales on the publisher-side, with the last 8 focused on digital domains. Prior to leading the operations at SMX, he was the Head of Digital Sales Development at SPH.
President, VICE Digital, APAC & Middle East
Myki Slonim’s crystal ball was working well in 2003, when he launched Canadian-born VICE Magazine into the Australian market. The underground magazine has since expanded into the world’s leading youth media brand, with a global footprint in 30+ countries across mobile, digital and linear platforms. Myki is now President of VICE Digital across Asia Pacific and the Middle East, responsible for supercharging VICE's multi-platform audience, expanding i-D across East Asia and turning VICE Media Group into a content powerhouse across the region.