The New York Times' paywall is undoubtedly one of the most renowned cases in the news media industry. Its total digital subscribers grew to roughly 2.8 million in the first quarter of 2018.

By the end of April, Dow Jones announced they surpassed their 3 million membership target. At the center of this feat, The Wall Street Journal's hybrid adaptive paywall designed to drive subscribers by adapting to reader behaviour and deciding how many free articles they should get access to. 

Hannah and Jon will provide a look at the inner workings of their companies' paid content strategy, with a focus on their acquisition efforts, the technology at work and the variety of paid products that add value to subscription and promote retention. 

We are living in a “usership” economy — vastly different from the past’s “ownership” model. While subscription-based businesses are thriving, what is next? In this session, TheStreet’s President, Margaret de Luna, will discuss the technology and research tools and culture shifts necessary to grow and meet the needs of tomorrow’s consumer.

As early growth in digital subs levels out, publishers are harnessing data science, UX skills and editorial analytics to improve retention. Ncik will provide highlights from WAN-IFRA's upcoming report with practical takeaways from Oslo to Boston.

Lessons from a major news player that has pivoted towards digital reader revenue by investing in technology and placing quality journalism at the center of its strategy.

Two fascinating cases that highlight different types of strategies to achieve a common goal: retention. These two companies (FT.com and Amedia) are smartly analyzing their loyal readers to provide them with better journalism and customized products and by doing so, obtaining impressive decreases in churn rates. 

A conversation with Jason on the importance for media companies on building the right type of relationship with their digital subscribers or members.

 Christy will explain how CBS News is successfully engaging with users across platforms and increasing viewership through its 24/7 streaming network, CBSN.

As Facebook continues to work with publishers and invest in solutions for subscriptions models, Peter will provide a deeper look at all of their efforts, from Instant Articles to the Local Accelerator, how they’re doing so far, and where they’re planning on going from here.