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Programa | WAN-IFRA Middle East Conference 2017
WAN-IFRA Middle East Conference 2017
Sessions
March 13
Lunes
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09:30
Welcome Coffee and Registration
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10:00
Official Opening of the conference
Welcome address from the Host
Ponentes
Welcome address from our partner
Ponentes
Welcome address from the region
Ponentes
Welcome address from WAN-IFRA
Ponentes
Welcome speech of our Guest of Honour
Ponentes
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10:30
VIP Tour through the Exhibition and Coffee Break
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11:00
Opening Keynote: dmg’s global expansion – and how the Daily Mail is growing its brand
Kevin will discuss how dmg media, publishers of the Daily Mail, Metro and MailOnline — the world's largest English-language newspaper website, has expanded globally, and how the Daily Mail is continuing to grow its brand
Ponentes
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11:45
Media Trends and Outlook
The session will start with a overview of the global trends and the outlook for news media companies in 2017.
The panel of media experts from Middle East will present the developments from their respective media market and will be moderated by Thomas Jacob, Chief Operating Officer, WAN-IFRA, GermanyModerador
Ponentes
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12:45
Lunch and Networking @ Expo Foyer
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14:15
Driving Revenue Growth
Moderador
Paid content: Learning from other markets
Following the introduction of different paid content models, three media houses will present their different strategies on increasing the revenue by charging for content delivered on digital platforms.Ponentes
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15:30
Coffee and Networking @ Expo Foyer
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16:00
Online Video: From Stunts to core business, The engine for future growth
Norway’s largest online news site, VG, part of Schibsted Media Group, has invested heavily on online video. What formats and content types work best? What is the best way to monetizing our video assets? What are the learning’s so far?Ponentes
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16:30
Revitalizing classifieds
Jang Group, the country's largest media company, has used QR codes to give new life to classifieds and reverse the decline they’d experienced. In addition, Augmented Reality has helped the company synergize - and monetize - their print, design and broadcast platforms.Ponentes
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17:00
From data to relationships
How NRC Media grows in readership and revenueXavier van Leeuwe (Director Marketing and Data) reveals how a newspaper with 187 years of legacy went from decline to growth by making data work for them, optimise acquisition and retention offers and listening to customers.
Ponentes
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17:30
End of day 1
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19:30
Digital Media Awards Ceremony 2017
Lugar:Restaurant Mawal - Al Murooj Rotana,Downtown DubaiWe will celebrate the winners of the Digital Media Middle East Awards in a night designed to bring together industry peers and successful innovators.
The schedule for the evening:
19:30 Busses leaving from Crown Plaza to restaurant Mawal
20:00 Welcome drinks
20:15 Categories 1, 2 and 3 will be awarded
20:30 Appetizers
21:00 Categories 4, 5 and 6 will be awarded
21:30 Main Dish
21:45 Categories 7, 8 and 9 will be awarded
22:00 Dessert
22:15 The EndKindly hosted by OKAZ
March 14
Martes
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09:30
Power of Print
The session will be moderated by Manfred Werfel, Deputy CEO, WAN-IFRA, Germany
Innovations in Print
Despite the rapid growth of digital media, print is still holding well in some of the mature markets. What are the learning’s? How can publishers extend the life of print, while gearing up for the digital transformation?Ponentes
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09:45
Newspaper Printing in a Digital World
Technological and organizational innovations are a key factor, even in a mature sector such as the press, characterized by declining production volumes and erosion of profit margins, in order to create greater efficiency in the supply chain and greater synergy among its main actors: newsroom, production, logistic
Ponentes
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10:15
Bridging the Spectrum: Al-Jazirah's New innovative Printing Solutions
Effective print advertising understands the interconnectivity of the human psyche with print media using the five senses. Because newspaper ads don’t block, intrude, interrupt, and cannot be deleted. In understanding this unique ability, the J-i6 - Al-Jazirah’s Printing Innovation Suite was born.Ponentes
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10:45
Innovations in Print at Times of India
Printing operations as a center of profit and innovation Bennett, Coleman & Co, the publisher of the Times of India, is committed to deliver hundreds of innovations in newspaper production every year. It also considers that drastic costs can be saved in printing operations through continuous improvement process while some revenues opportunities are still under-valued.Ponentes
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11:15
Coffee and Networking @ Expo Foyer
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11:45
Embedding the innovation culture in news media companies
Moderador
Investing in Media Startups – Presentations and Panel discussion with entrepreneurs
Forward-looking media companies around the world are creating media labs and investing in startups to spur innovation. What are the key criteria to look for when investing in startups?Ponentes
- Co Founder & CEO, Ghinwa Media,UAE
- Chairman at UTURN, SA
- CEO Digital, Adline Media Network, UAE
- Chief Strategy Officer, Choueiri Group, UAE
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12:30
Lunch and Networking @ Expo Foyer
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14:00
Content creation and digital distribution
Moderador
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14:00
Session Keynote: Challenges of digital transformation of newsrooms – key components and key difficulties
Dmitry Shishkin, Digital Innovation Editor, BBC World Service Group, will explain how innovation can work despite, or even because of, digital changes. He will also discuss how teams should work to make this happen.
His examples come directly from the practice of nearly 30 teams that he has accompanied in the digital transformation process. Key challenges he will address include: overcoming cultural resistance, stopping projects that do not work, taking innovation seriously, prioritizing and setting measurable targets that fit for the entire portfolio.
See his recent guest blog post for WAN-IFRA here….
https://blog.wan-ifra.org/node/17682Ponentes
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14:45
Riding the VR trend
Emulating the New York Times and other global media brands, South Korea's leading daily, the Chosun Ilbo, has stepped up its efforts in recent months for creating compelling VR content for its users which is available on a dedicated VR Chosun app. The newspaper also created its own Chosun VR Cardboard viewer and distributed it to its readers...Ponentes
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15:15
Coffee and Networking @ Expo Foyer
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15:45
Empowering the newsroom's creativity
The Times & Sunday Times' New Products team focusses on enhancing and improving storytelling across platforms through the use of data journalism, gamification and other special projects powered by new in-house or third party toolsPonentes
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16:15
Closing Conference Keynote
Visual Storytelling in the Digital Age
This presentation presents a state of the media today, with emphasis on how we tell stories visually on mobile devices, the role of print and the importance of email newsletters and sponsored content to find new ways of promoting content and monetizing your operation.Ponentes
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17:00
End of conference