With advertisers' growing concern over brand safety in this era of "fake news", it is critical that the platforms on which brands choose to advertise on are considered trustworthy.

Australian's leading news media marketing body, NewsMediaWorks, has found that greater trust in content leads to trust in advertisements, which finally leads to greater purchasing intent.

In this session, NewsMediaWorks shares the results of the ADTRUST study it conducted into the degree in which audiences trust the advertising and content they consume. 

This will be followed by the findings of a similar study on three Asian countries - Indonesia, Singapore and South Korea - conducted by Syno International in partnership with WAN-IFRA APAC to be released at Publish Asia.

Native advertising has experienced a spectacular growth in recent years. With a capacity to produce high quality content and to offer advertisers a safe context for their brand, news publishers are ideally positioned to take advantage of this trend.

This session will feature case studies and insights for allowing publishers to build up their native advertising capabilities and increase their profits while avoiding drawbacks and common mistakes.

Best-practice Content Marketing Methodology
Creating brand stories and content that delivers commercial results whilst also having strong appeal and authenticity for consumers, is no simple feat. It requires a holistic development and execution methodology as best-practice content marketing. Brand New Media (BNM) is the content marketing unit within Singapore Press Holdings. BNM has worked with over 200 brands, uses best-practice content marketing methodology to deliver significant commercial returns for brands whilst adding strong content value and experiences for consumers.

Using Thought Leadership for Earned Media
In today’s noisy media world, thought leadership can both generate new ideas and raise a brand’s credibility above its competitors. Rashmi Dalai of The Economist will discuss when and how to use thought leadership to earn media and engage audiences.

The 17th edition of the Asian Media Awards attracted 435 entries from countries all over Asia and the Middle East. Fifty-eight media companies from 19 countries participated.

The Awards will be presented during Publish Asia 2018 on 25 April 2018 in Bali at the Westin Resort Nusa Dua, where the Gold, Silver and Bronze winners will be revealed.

Be the first to know the results as they are announced – join us at Asian Media Awards Presentation Ceremony to cheer the winners on and meet them in person!

 

In this continuing session on Trends, Transformation and New Business Models, we will look at how prepared newsrooms and journalists are for the latest technological developments that are impacting the media industry and how publishers are responding.

Also find out what Google will be rolling out as part of its Google News Initiative which was just announced on March 20. Publish Asia is the first regional news industry event at which details will be discussed.

 

ICFJ Global Study on Newsroom Tech
Join Nasr ul Hadi, ICFJ's lead Knight Fellow in India, as he shares results of the first survey on The State of Technology in Global newsrooms. This study was conducted in 12 languages, with support from Storyful and Google News Lab. Hadi will reveal trends and learnings, and the leaders and stragglers in the use of technology to harness data, deepen storytelling, engage audiences, and monetize journalistic content.

 

Evolving business models to drive sustainable growth with Google
Since consumers are willing to pay for digital news content, Google recently launched several tools and products to help publishers diversify revenue streams to drive high-growth business models. Subscribe with Google allows consumers to easily subscribe to various news outlets, helping publishers engage readers across Google and the web. Experiments are also being done to grow subscriptions using Google data, machine learning, and DoubleClick infrastructure. Early-stage testing is now underway of a “Propensity to Subscribe” signal based on machine-learning models in DoubleClick. This will make it easier for publishers to recognize potential subscribers and present them the right offer at the right time. There is also News Consumer Insights, a new dashboard built on top of Google Analytics, to help news organizations of all sizes understand and segment their audiences with a subscriptions strategy in mind.

Intelligence Beyond Data - Unlock the potential of audience engagements
United Daily News Group in Taiwan reaches millions of audiences each day.  UDN uses machine learning to analyze audience behavior upon engagements and drive higher revenues for the company and advertisers, with case studies. Anson Mok will talk about UDN’s transformation journey into artificial intelligence, and how it plans to use technology to grow revenues now and in the future. 

Transforming a legacy company from the inside out
Disrupted by changing news consumption behaviours and the resulting volatile revenue, legacy media companies must evolve if they are to have a sustainable future. The South China Morning Post has embarked on such a journey - culture and organizational changes, including processes, technology, new products, and a new corporate identity, are already in full swing. SCMP COO Elsie Cheung, a veteran of news media operations, will share key insights from the inside of this news brand transformation.

At times when the general trust in news media is eroded by repeated "fake news" scandals and accusations, brand building should be a crucial concern for publishers. Successful media companies, whether they rely mostly on print or on digital platforms, stand out by their capacity to engage meaningfully with the communities they serve through events, forums, public debates and other innovative activations.

WIN-WIN-WIN through Brand Activations: the DJ-inext story
Community building through activations and the nurturing of these relations with communities help to build a stronger media brand. Moreover, marketers find such activations an exciting opportunity to connect with consumers, while helping to hedge the cost of such events. India’s Dainik Jagran-inext has identified unique ways of connecting with both readers and marketers through brand activations.

Caring for Bali – the Bali Post way
As a homegrown media institution, Bali Post has come up with unique ways to uphold society’s ideals, educate readers, support the local economy, and contribute towards sustaining a vibrant socio-economic landscape. I Gde Palgunadi will share several initiatives which serve the community and grow reader loyalty.

Finding Your Unicorn
Singapore’s inaugural Diplomatic Ball in January brought together 80 ambassadors and high commissioners and 120 business leaders for an evening of conviviality, community, and charity. It was organised by THE PEAK magazine, the preferred magazine of the diplomatic and consular corps. The magazine is also actively engaging wealthy millennials and successful start-up entrepreneurs and hosting targeted on-ground events. SPH Magazines’ Geoff Tan reveals the unicorns they’re chasing through events and activations that align with how they’re building their brand into the future.

This session will feature multimedia editorial and commercial products that open up new monetisation opportunities, increase readers engagement and attract younger audiences to news publishers' platforms. 

Tapping Podcasting's Potential
The world of podcasting, having been in existence for well over a decade, is still very much the "Wild West" when it comes to discovery, distribution, and monetization. While the platform is going through something of a golden age with regards to both quality and quantity of content, its true potential remains entirely untapped. In this session, BFM's Uma Ampikaipakan will present both a philosophy and pedagogy of podcasting that can be utilised by producers and publishers as a means of engaging their audience and (hopefully) create new income streams. 

Reinventing and Monetising Print in Pakistan
In this changing media ecosystem, the offline media needs to be connected with the online world. Jang Media Group in Pakistan has taken the initiative of introducing Augmented Reality, Virtual Reality and QR codes in its newspapers to add value to our news and engage the younger generation through the medium of print. These innovations have not just helped the readership but also opened a new avenue for monetization in the newspapers by giving  advertisers cross-media reach and impact.
 

The Daily Star Messenger Bot
For Bangladesh's young tech-savvy consumers, The Daily Star has found that audience engagement is the key to becoming the country's preferred news content provider. Md Tajdin Hassan will touch on the market's potential for digital media growth and talk about The Daily Star's Messenger Bot which it has found to be an exciting way to engage of netizens in the fastest and most customized manner.  

Leveraging live video
With the shift to a focus on digital platforms, what are you doing to build audience engagement while strengthening your content? Live video, if done well, answers both these points - transporting your viewers to the centre of the action while supporting journalists reporting on the story.  This session will focus on how to integrate live content into your coverage and achieve the best results.