The Newsroom Summit 2021

The Newsroom Summit 2021

Meet with Newsroom Leaders around the World!

With a reluctance of many staff to give up their work-from-home privileges, changes made in 2020 and 2021 may well become permanent. So, the romantic depiction of the crowded, chaotic newsroom could be assigned to history. How do newsroom leaders harness the creativity, bonds and energy that made physical newsrooms buzz with ideas that were both good for readers and revenue?

We met with the next generation leaders who are keeping the spark alive and delivering value for subscribers!




This year we devoted one day on CMS solutions.


The first day of the Newsroom Summit was a dedicated CMS day with a focus on how the CMS supports paid content goals - from producing more engaging content to integration with subscription systems and multi-platform distribution. We heard about trends, reviewed whether your own CMS is still fit for purpose, and learned how other publishers have approached the selection process.





  • WAN-IFRA Expert Advisor and Managing Director, KOGO Associate Partners, Belgium
  • Digital transformation, content strategy and innovation consultant, WEF Board Member, UK
  • Deputy Director of Weekly newspaper, NOVO, Portugal
  • Product Manager Sports, NDC Mediagroep, The Netherlands
  • Editor in Chief Digital, Stuttgarter Zeitung, Germany
  • Author and Former Chief News Strategist and Chief Product & Technology Officer, The Wall Street Journal, USA
  • Head of the Science Department, Süddeutsche Zeitung, Germany
  • Deputy Editor-in-Chief, NRC, The Netherlands
  • Director Business Development and Sales, Ring Publishing, Ringier Axel Springer Media, Germany
  • Daniel Schraeder, Content Development Manager, Heise online, Germany
  • Chief Marketing Officer, United Robots, Sweden
  • US Head of Audience Engagement, Financial Times, USA
  • Senior Project Manager, Protecmedia, Spain
  • Head of Talent Development, FT, United Kingdom
  • Director of Insights & Editor-in-Chief, WAN-IFRA, Germany
  • Head of Audience Engagement, Financial Times, United Kingdom
  • Young readers group leader, Dagens Næringsliv, Norway
  • Managing Editor, El País, Spain
  • Pulitzer prize-winning journalist, digital wellness educator and Acumen fellow, Spain
  • Associate Professor, Department of Communication, Wayne State University, USA
  • Deputy Editor-in-Chief, NRC, The Netherlands
  • Director of Editorial Technology, Newsday, USA
  • Head of News Partnerships, UK, Ireland, France & Benelux, Google
  • Editor for publishing strategy and visual journalism, Dagens Næringsliv, Norway. WEF Board member.
  • Head of news tools development, Sud Ouest, France
  • Research Officer, QUEST Project, City, University of London, UK
  • Alberto Mari
    Head of Business Development and Sustainability, Atex, Italy
  • Head of News Consumer Insights, Real-time Content insights and Google Surveys for Publishers, Google
  • Chairwoman, ProQuote Media and Editor at Visite magazine, NDR TV, Germany
  • Assistant Professor of Journalism, University of Georgia’s College of Journalism and Mass Communication, USA
  • Project Manager Group Finance, Ringier, Switzerland
  • Chief Marketing Officer, Eidosmedia, Italy



  • 1

    Content that Sells (and keeps audiences loyal)

    Why do climate change topics convert readers to subscribe at one title but not at another? How well do you know your audience(s), and how can you add value? Are you representing (and quoting) enough diverse voices? What audiences are we missing without this diversity in the newsroom?

  • 2

    Newsroom Remotivation - People & Processes

    How do you keep going back and arguing for change, especially during a pandemic? New newsroom roles and responsibilities. Who has cracked the formula to maintain motivation and resilience in their teams? How to manage exhaustion and what’s next?

  • 3

    Product Strategies Driving New Subscriptions

    Newsletters, podcasts, app, epaper. How do you give new projects proper attention?