Come learn about measures you can implement immediately at the top of the funnel (awareness), mid-funnel (consideration & conversion), and bottom of the funnel (purchase & loyalty). In this session led by Facebook News Accelerator with coach and moderator Lissa Cupp, hear how APAC publishers grew their reader revenue, subscribers, and newsletter signups. Come away with ideas for your reader revenue strategy which you can implement in your news organisations right away.

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This session starts with a look at the future prospects for journalism and the business of news in APAC, followed by details of The Economist's retention strategy and then Amedia's "Journalism as a business" idea, where paid offers were developed through strategic management of data.

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What the shifting landscape of the pandemic has meant for content discovery and readership in the first half of this year, and how newsrooms can adjust their strategy to win more attention. In this session, we will dive into trends across Asia and discuss how those patterns differ from the rest of the world.

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The gaming industry is now larger than the film, music and television industries combined. Hear from Facebook's APAC Gaming team on the growth of gaming in the region, how the region's creators are connecting to fans, and how they create strong revenue streams and committed audiences. This will be followed by an exciting panel discussion with Alodia, gaming creator with over 7.5 million followers, and Nicholas Sagau, CPO of Rev Media and key driver of IGN SEA, as we deep-dive into how creators and media publishers can work together to create exciting gaming content.

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Looking for new digital tools for your workplace? Heard of solutions that other publishers use? The Solutions Showcase is where you'll get the opportunity to get a peek at the tools and technology others are talking about. Each speaker will present a 10-minute demo, after which you are welcome to visit their booth at our virtual marketplace, collect brochures and links, and even have a text chat or face-to-face online call with them!

Once you're on a call, you'll be able to generate a unique link (valid for a few minutes) and send it to a colleague or friend who may not be registered on our virtual platform, to join the chat! It's super easy to get your questions answered! Drop by the virtual marketplace daily 1200-1300 and 1600-1730 SIN/HK to visit our exhibitors who are proudly supporting the Digital Media Asia!

This roundtable will discuss programmatic monetisation trends; opportunities for publishers and advertisers in diversification of programmatic inventory and formats around CTV, audio, DOOH and gaming; and transparency & media quality – how the marketplace can be improved for both buy and sell side.

Even as several high profile initiatives have come and gone, publisher ad alliances are getting a another look for their ability to offer combined scale and a one-stop shopping experience for buyers, especially when third-party targeting will no longer be possible. How will impending cookie changes affect the digital identity ecosystem and how should publishers get their first-party data together, for themselves, and to potentially offer better second-party data to alliance networks in future? Here's a fascinating discussion on the challenges and lessons learnt so far.