Programme | Publish Asia 2018

Publish Asia 2018

24 Apr 2018 to 26 Apr 2018

Programme | Publish Asia 2018


Three days of inspiring presentations, practical workshops, and innovative sessions.

Simultaneous Translation English / Bahasa Indonesia will be provided for the main conference tracks (except for breakout sessions & masterclasses)


April 24

  • 09:00

    Masterclass: Digital Platform Strategy for News Publishers

    Intensive, practical, and case study-based course for managers of legacy and pure play digital news media companies. The program appeals most to those responsible for digital strategy, editorial, marketing, sales and new product development.

    Based on Harvard Business School teaching methods, the course will lead participants to use various digital business frameworks useful to analyse case studies and plan future initiatives at their respective companies. The tools practiced at workshops will help participants to develop strategies, plans and new business concepts useful for their home market.

    Details of the expected outcomes, readings, case studies and best practices featured are available here.


  • 09:00

    Masterclass: Collaborative Investigative Journalism

    The objective of this workshop is to explain how collaborative investigative journalism projects such as the Panama Papers or the Paradise Papers were launched, managed and published. What kind of resources do news publishers need to organize and develop such projects? How to structure a good investigative journalism team? What are the key skills needed from the participating journalists?

    The workshop will equip participants with key insights and skills for enhancing investigative journalism within their newsrooms. It will also guide them on the kind of projects they could work on their local markets and help them identify projects that would benefit from a national, regional or global collaboration.


April 25

  • 08:00

    Breakfast session: Transforming newsrooms' structures and workflows from print-focused to digital-first

    Make your newsroom digital-first

    Get inspiration on how to establish a digital-first newsroom, which tools to use, and how to structure the workflow.

    At this breakfast session, CCI will present key insights into several successful projects which involved the transformation of newsrooms' structures and workflows from print-focused to digital-first.

    In partnership with well-known media brands such as Axel Springer/WELT, Helsingin Sanomat, Le Soir, New York Times, USA TODAY, Times of India, The Hindu and more, CCI has developed a new, state-of-art content creation platform for the digital-first newsroom called CUE

    CCI will demonstrate the CUE solution for integrated newsrooms - supporting all print and digital media channels through a single content tool.


    Hosted by

  • 09:00


    Opening Video by


    Opening remarks


  • 09:15

    Session 1: Trends, Transformation and New Business Models (Part 1)

    Publish Asia opens with a look at the global trends and the outlook for news media companies in 2018 that WAN-IFRA's latest research has identified. It will also discuss the latest technological developments that are impacting the media industry and how publishers are responding.

    While the structural changes impacting the news publishing industry are globally the same all around the world, every media company faces the challenge to formulate unique answers, perfectly fitted to its brand, culture, content mix, audience and market conditions.

    This session will feature inspiring monetisation solutions and emphasize how successful media companies intend to foster an internal culture of innovation which allow them to rapidly adapt to an ever changing media world.

    Part 2 will continue on Day 2 with more speakers sharing their publications' experiences and strategies.



    • Chief Operating Officer, WAN-IFRA, Germany
    • Jayant Bhargava
      Vice CEO, Kompas Gramedia Group
    • Deputy Chief Executive Officer, Singapore Press Holdings Ltd., Singapore
    • Alfian Talib
      Chief Commercial Officer, New Straits Times Press Malaysia

    10:45-11:15 Tea Break

    11:15-11:35 Presentation by


    11:35-12:00 Panel discussion and Q&A

  • 12:00

    Session 2: Trust in Advertising

    With advertisers' growing concern over brand safety in this era of "fake news", it is critical that the platforms on which brands choose to advertise on are considered trustworthy.

    Australian's leading news media marketing body, NewsMediaWorks, has found that greater trust in content leads to trust in advertisements, which finally leads to greater purchasing intent.

    In this session, NewsMediaWorks shares the results of the ADTRUST study it conducted into the degree in which audiences trust the advertising and content they consume. 

    This will be followed by the findings of a similar study on three Asian countries - Indonesia, Singapore and South Korea - conducted by Syno International in partnership with WAN-IFRA APAC to be released at Publish Asia.



    Sponsored by

  • 12:45


  • 14:00

    Session 3: Native Advertising and Beyond: Creating Content and Products which Sell

    Native advertising has experienced a spectacular growth in recent years. With a capacity to produce high quality content and to offer advertisers a safe context for their brand, news publishers are ideally positioned to take advantage of this trend.

    This session will feature case studies and insights for allowing publishers to build up their native advertising capabilities and increase their profits while avoiding drawbacks and common mistakes.

    Best-practice Content Marketing Methodology
    Creating brand stories and content that delivers commercial results whilst also having strong appeal and authenticity for consumers, is no simple feat. It requires a holistic development and execution methodology as best-practice content marketing. Brand New Media (BNM) is the content marketing unit within Singapore Press Holdings. BNM has worked with over 200 brands, uses best-practice content marketing methodology to deliver significant commercial returns for brands whilst adding strong content value and experiences for consumers.

    Using Thought Leadership for Earned Media
    In today’s noisy media world, thought leadership can both generate new ideas and raise a brand’s credibility above its competitors. Rashmi Dalai of The Economist will discuss when and how to use thought leadership to earn media and engage audiences.



    • Founder and CEO, Brand New Media
    • Managing Editor, Thought Leadership, Asia, The Economist
  • 15:00

    Session 4: Rethinking Digital Platform Strategy

    The growth of digital platforms presents publishers with fresh challenges and opportunities, paving the way for business model innovation and media transformation.

    This session will explore what makes a compelling digital publishing strategy, what value propositions leading digital platforms are bringing to publishers and how media companies are adjusting to the latest industry developments.

    News business in the age of platforms
    Digital platforms such as Google, Facebook and Twitter have enabled users to change the way they access content, engage with brands, and disrupt the advertising-driven business model of online news media. How do news consumers nowadays engage with content? How do their customer journeys evolve? What's the impact on the business models of publishers? What strategy towards the platforms should publishers choose? Grzegorz Piechota will address these questions on publishers' minds.

    Building loyal audiences on Facebook
    Facebook was built to bring people closer together and help them stay connected. Earlier this year, there was a series of updates to the News Feed ranking to prioritize posts, including news content, that spark conversations and interactions between people. Alice Budisatrijo will present how news publishers can benefit from the updates, create engaging content, and attract loyal audiences.

    Twitter: the essential news partner

    Twitter is what's happening and what people are talking about. The unrivalled platform for real-time news coverage and conversation, it is also Twitter's unique approach to working with publishers and broadcasters that makes it the indispensable news partner. This presentation will highlight the ways Twitter helps news organisations reach new audiences, deliver innovative LIVE news experiences and drive new revenue opportunities.



    15:30-16:00 Tea Break

    16:00-17:30 Presentations by


  • 17:30

    Asian Media Awards 2018 Presentation Ceremony

    The 17th edition of the Asian Media Awards attracted 435 entries from countries all over Asia and the Middle East. Fifty-eight media companies from 19 countries participated.

    The Awards will be presented during Publish Asia 2018 on 25 April 2018 in Bali at the Westin Resort Nusa Dua, where the Gold, Silver and Bronze winners will be revealed.

    Be the first to know the results as they are announced – join us at Asian Media Awards Presentation Ceremony to cheer the winners on and meet them in person!


  • 19:30

    Welcome Dinner

    Dine under the stars as you sample Balinese cuisine and culture! Our gracious host Bali Post once again welcomes us to their beautiful island with a sumptuous dinner on the grounds of Bali TV station. For those who attended Publish Asia Bali in 2012, this event is sure to bring back fond memories! 

    Hosted by

April 26

  • 08:00

    Breakfast session: Introducing the Google News Initiative


    On March 20, Google announced the launch of the Google News Initiative - the technology company's effort to work with the news industry to help journalism thrive in the digital age.

    GNI's goals:
    • To elevate and strengthen quality journalism 
    • To enable new business models to support quality journalism
    • To empower news organizations to leverage technology for innovation in newsrooms.
    Join the Google team for breakfast to learn more about the initiative. They will be on hand to answer your questions and discuss your ideas for GNI in APAC.


    Hosted by

  • 09:30

    Session 5: Trends, Transformation and New Business Models (Part 2)

    In this continuing session on Trends, Transformation and New Business Models, we will look at how prepared newsrooms and journalists are for the latest technological developments that are impacting the media industry and how publishers are responding.

    Also find out what Google will be rolling out as part of its Google News Initiative which was just announced on March 20. Publish Asia is the first regional news industry event at which details will be discussed.


    ICFJ Global Study on Newsroom Tech
    Join Nasr ul Hadi, ICFJ's lead Knight Fellow in India, as he shares results of the first survey on The State of Technology in Global newsrooms. This study was conducted in 12 languages, with support from Storyful and Google News Lab. Hadi will reveal trends and learnings, and the leaders and stragglers in the use of technology to harness data, deepen storytelling, engage audiences, and monetize journalistic content.


    Evolving business models to drive sustainable growth with Google
    Since consumers are willing to pay for digital news content, Google recently launched several tools and products to help publishers diversify revenue streams to drive high-growth business models. Subscribe with Google allows consumers to easily subscribe to various news outlets, helping publishers engage readers across Google and the web. Experiments are also being done to grow subscriptions using Google data, machine learning, and DoubleClick infrastructure. Early-stage testing is now underway of a “Propensity to Subscribe” signal based on machine-learning models in DoubleClick. This will make it easier for publishers to recognize potential subscribers and present them the right offer at the right time. There is also News Consumer Insights, a new dashboard built on top of Google Analytics, to help news organizations of all sizes understand and segment their audiences with a subscriptions strategy in mind.

    Intelligence Beyond Data - Unlock the potential of audience engagements
    United Daily News Group in Taiwan reaches millions of audiences each day.  UDN uses machine learning to analyze audience behavior upon engagements and drive higher revenues for the company and advertisers, with case studies. Anson Mok will talk about UDN’s transformation journey into artificial intelligence, and how it plans to use technology to grow revenues now and in the future. 

    Transforming a legacy company from the inside out
    Disrupted by changing news consumption behaviours and the resulting volatile revenue, legacy media companies must evolve if they are to have a sustainable future. The South China Morning Post has embarked on such a journey - culture and organizational changes, including processes, technology, new products, and a new corporate identity, are already in full swing. SCMP COO Elsie Cheung, a veteran of news media operations, will share key insights from the inside of this news brand transformation.



  • 11:00

    Tea break

  • 11:30

    Session 6: From Brand Building to Brand Activation

    At times when the general trust in news media is eroded by repeated "fake news" scandals and accusations, brand building should be a crucial concern for publishers. Successful media companies, whether they rely mostly on print or on digital platforms, stand out by their capacity to engage meaningfully with the communities they serve through events, forums, public debates and other innovative activations.

    WIN-WIN-WIN through Brand Activations: the DJ-inext story
    Community building through activations and the nurturing of these relations with communities help to build a stronger media brand. Moreover, marketers find such activations an exciting opportunity to connect with consumers, while helping to hedge the cost of such events. India’s Dainik Jagran-inext has identified unique ways of connecting with both readers and marketers through brand activations.

    Caring for Bali – the Bali Post way
    As a homegrown media institution, Bali Post has come up with unique ways to uphold society’s ideals, educate readers, support the local economy, and contribute towards sustaining a vibrant socio-economic landscape. I Gde Palgunadi will share several initiatives which serve the community and grow reader loyalty.

    Finding Your Unicorn
    Singapore’s inaugural Diplomatic Ball in January brought together 80 ambassadors and high commissioners and 120 business leaders for an evening of conviviality, community, and charity. It was organised by THE PEAK magazine, the preferred magazine of the diplomatic and consular corps. The magazine is also actively engaging wealthy millennials and successful start-up entrepreneurs and hosting targeted on-ground events. SPH Magazines’ Geoff Tan reveals the unicorns they’re chasing through events and activations that align with how they’re building their brand into the future.


    • Managing Editor, Thought Leadership, Asia, The Economist


  • 11:35

    Session 6 (parallel session): High-Value Print Production

    In its competition with digital news distribution channels, print retains unique advantages in terms of user experience and advertising impact.
    By investing in the production of higher-quality print products, publishers can strengthen this competitive edge, attract new customers, develop new products and enter new markets.
    Innovation in print helps optimising the utilisation of existing print capacities and improving profit margins.


    The resilience of the printed newspaper

    WAN-IFRA Deputy CEO Manfred Werfel explains why the newspaper industry is still the strongest media industry. Global circulation is rising although there are regions of growth and regions of decline. Print outperforms digital channels in readership, revenue, engagement and trust. Print proves its efficiency as a physical medium that appeals to all the senses. Newspaper printers and publishers create high-value products that stand out and enable new business.


    Improved newsprint for high-value products

    While the demand for standard newsprint is declining in the saturated markets improved newsprint is an alternative material that enables newspaper publishers and printers to enhance the quality of their products and extend their markets. Print media is the most sustainable choice for advertisers and also the most effective advertising channel. Value added CSWO papers are expanding and crossing traditional borders.


    Innovation in print: How to build an unstoppable creative campaign

    In order to thrive in today’s marketplace and bring the desired value to the advertisers, print media needs to generate, embrace, and execute new ideas to produce innovative ads that will capture every reader’s attention. The ways and methods of the past of creating print ads may no longer valid in today’s world. 
    The presentation will give an insight how Star Media Group creates high value in printed newspaper by optimising existing production capabilities and resources by building creative campaigns.


  • 13:00


  • 14:00

    Session 7: Safeguarding Truth, Trust and Journalist Security in the Digital Era

    Legacy media organisations must adapt their editorial practices to the immediacy of the social media era in order to safeguard their journalism standards and credibility. Newsrooms face growing challenges in guaranteeing the security of their journalists from online and real-life threats and protecting the distribution of their work against hackers and other types of attacks.

    Global Challenges, Local Solutions
    Andrew Heslop will share experiences from WAN-IFRA's global work combatting violence against journalists (online and off), improving newsroom safety, and addressing one of the key challenges for our time - trust in media. Strengthening our professional practice can only serve to valorize our standing as professionals in the eyes of those who seek to undermine the role of media in society. Solidarity in the face of daily threats is vital. Learning from, and supporting each other in an effort to be the best we can be - on all fronts - is our best defence.

    Covering Conservatism in Indonesia: Tempo's Experience
    Twenty years after the Reform Movement forced Soeharto to resign, Indonesia is again at a crossroads. New-found freedom of expression has allowed the people to express their religious beliefs openly, including conservative views and even intolerance toward different groups and minorities. When hardliners received more media coverage, they become more assertive in exercising their power, sometimes even forcing the press to portray religious issues according to their frame of reference. As one of the most credible media organisations in the country, Tempo believes that newsroom independence is non-negotiable, even in the face of direct threat and violent demonstration.

    From a leap of faith to concrete impact: how collaborative journalism benefits the media community and democracy
    ICIJ investigative reporter and video journalist, Scilla Alecci describes the very real and tangible outcomes of her work in this presentation. 

    Banned from the Palace
    As a multimedia reporter covering the Philippine President and Malacañang Palace for Rappler, which is now barred from covering Presidential events, Pia Ranada will speak about press freedom in the Philippines under the Duterte administration and how Rappler is fighting to defend it. She will also talk about the impact of social media on Philippine democracy.



  • 14:05

    Session 7 (parallel session): New Products for Engaging Gen X to Z

    This session will feature multimedia editorial and commercial products that open up new monetisation opportunities, increase readers engagement and attract younger audiences to news publishers' platforms. 

    Tapping Podcasting's Potential
    The world of podcasting, having been in existence for well over a decade, is still very much the "Wild West" when it comes to discovery, distribution, and monetization. While the platform is going through something of a golden age with regards to both quality and quantity of content, its true potential remains entirely untapped. In this session, BFM's Uma Ampikaipakan will present both a philosophy and pedagogy of podcasting that can be utilised by producers and publishers as a means of engaging their audience and (hopefully) create new income streams. 

    Reinventing and Monetising Print in Pakistan
    In this changing media ecosystem, the offline media needs to be connected with the online world. Jang Media Group in Pakistan has taken the initiative of introducing Augmented Reality, Virtual Reality and QR codes in its newspapers to add value to our news and engage the younger generation through the medium of print. These innovations have not just helped the readership but also opened a new avenue for monetization in the newspapers by giving  advertisers cross-media reach and impact.

    The Daily Star Messenger Bot
    For Bangladesh's young tech-savvy consumers, The Daily Star has found that audience engagement is the key to becoming the country's preferred news content provider. Md Tajdin Hassan will touch on the market's potential for digital media growth and talk about The Daily Star's Messenger Bot which it has found to be an exciting way to engage of netizens in the fastest and most customized manner.  

    Leveraging live video
    With the shift to a focus on digital platforms, what are you doing to build audience engagement while strengthening your content? Live video, if done well, answers both these points - transporting your viewers to the centre of the action while supporting journalists reporting on the story.  This session will focus on how to integrate live content into your coverage and achieve the best results. 



  • 15:30

    Tea break

  • 16:00

    Session 8: Improving Audience Engagement with AI and Smart Data

    Data can used to convince and convert, change audience behaviour and transform outcomes. Find out how a new breed of data specialists is harnessing data and artificial intelligence to drive editorial and business decisions, safely and smartly, to reach previously-untapped audiences or further engage with existing readers across print, online, social media and e-newsletter channels.  

    How the FT is growing female readership through AI & data intelligence

    The Financial Times is looking to reach new female readers and further engage those it has. In this presentation, Lindsay Nicol will walk you through some of the FT’s recent strategies; how it has inferred the gender of FT subscribers, how it is using smart data in commissioning decisions to increase female readership, and how AI is being used to diversify FT’s homepage.

    AI to drive subscriptions

    At The Times and The Sunday Times, Ben Whitelaw has been involved with several projects using AI to predict which subscribers would churn and how to stop them from doing so. He talks about some ways to get started and the challenges that you might come up against.



    • Lead Editorial Analyst, The Financial Times, UK
    • Head of Audience Development, The Times and The Sunday Times

Publish Asia 2018