Programa | Digital Media Europe 2017
Digital Media Europe 2017
Sessions
April 24
Lunes
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09:00
Arrival of participants and registrations opening
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10:00
Welcome
Moderador
Executive Director of Europe and Africa, WAN-IFRA, Germany
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10:00
Our challenges
Keynote
CEO, JP/Politikens Hus, Denmark
Ponentes
Executive Vice President, COO, JP/Politikens Hus, Denmark
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10:30
Our digital Priorities
Moderador
Exec Director, Digital Revenue Network, WAN-IFRA
Using the lean startup methodology to build up a new video business
Ponentes
Executive Vice President Digital, Aller Media AS, Norway
Diversifying digital business
Ponentes
Chief Digital Officer, Business Unit, Vocento, Spain
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11:30
Coffee Break
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12:00
Future Customers
Moderador
- Exec Director, Digital Revenue Network, WAN-IFRA
How an iconic news brand bonds with the next generation
Ponentes
CEO, ZEIT ONLINE, Germany
How The Economist's social media team taught a legacy publication to speak to millennials
Ponentes
Social Media Writer and Managing Editor of The Economist on Medium, The Economist, UK
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13:00
Lunch Break
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14:00
Breakout Session
Breakout session sponsored by MPP Global
"Subscriptions & Micropayments, Customer Acquisition & Conversion, Offers, Business Models and Lessons Learned"
Ponentes
VP, Media & Publishing, MPP Global, UK
Director of Subscriptions & Paid Content, L‘Equipe, France
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14:45
Paid Content Part 1 - Newsrooms driving subscription growth
Moderador
- Exec Director, Digital Revenue Network, WAN-IFRA
Ekstra Bladet’s Freemium Model 2.0
Almost four years after launching its paid subscription model, EKSTRA, the Danish tabloid paper Ekstra Bladet has gained both organisational, commercial and editorial insights enough to continue the journey. The media house has grown, strengthened the site and gained solid knowledge as to what the readers of the largest news site in Denmark want to read and are willing to pay for. Hence, Ekstra Bladet is now ready to take their freemium model to level 2.0.Ponentes
Head of Paid Content, Ekstra Bladet - EKSTRA & Print, Denmark
Show me the money
Lessons from a three-year journey into digital subscriptions and turning journalism into a business model
Ponentes
Executive Vice President, Amedia AS, Norway
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15:45
Coffee Break
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16:15
Paid Content Part 2 - Marketing and pricing
Moderador
- Exec Director, Digital Revenue Network, WAN-IFRA
You are your community
Ponentes
Editor-in-Chief, Zetland, Denmark
German regionals and their struggle for attention
Ponentes
Principal Consultant, WAN-IFRA Consulting, Germany
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16:55
Round Table: Is there a way to get into the paid content next level?
Moderador
- Principal Consultant, WAN-IFRA Consulting, Germany
Ponentes
- Editor-in-Chief, Zetland, Denmark
- CEO, ZEIT ONLINE, Germany
- Head of Paid Content, Ekstra Bladet - EKSTRA & Print, Denmark
- Executive Vice President, Amedia AS, Norway
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17:30
Wrap up and end of day 1
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17:45
European Digital Media Awards Night
Sponsor
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19:30
European Digital Media Awards Afterparty
Lugar:Bar 7
April 25
Martes
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09:30
Reclaiming the Premium Ad Market
Moderador
Director, Global Advisory - WAN-IFRA, Germany
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09:30
Premium Advertising Part 1: Your USP - high value new products for targeted audiences
What's your Premium? How to understand your audience and make use of the high value ad formats developed with the IAB
Keynote
SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab, USA
Redefining premium every day
Desktop, smartphones, digital, mobile, branded content, video, AI, programmatic, targeting, data…the list goes on as do the trends. What is hot today will become out-dated tomorrow. As advertisers now have a plethora of mediums to tell their stories, Publishers must run simply to stand still. Yet whilst we find ourselves running, do we know to where it is we are going? Advertising enables us to ensure a sustainable future and support the purpose for which we were created. But are our advertising solutions really premium? Each of us Publishers is unique and success requires a tailored approach. The Bridge, News UK’s commercial department, is News UK’s response to creating a commercial organisation built to tactically address the trends today whilst ensuring we are ready for the trends tomorrow.
Ponentes
Strategy & Operations Director, News UK’s Commercial department, UK
Condé Nast Stories: Key factors for success of a premium brand content offer
At DME, Violaine Degas will discuss Condé Nast's premium branded content with a focus on video. She will talk about what they've learned so far and explain the key factors required for success.
Ponentes
Deputy Managing Director, Condé Nast, France
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11:00
Coffee Break
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11:30
Premium Advertising Part 2: Branded content in the real world - keeping your voice as you scale your team
How not to lose your mind when doing branded content
Moderador
- Director, Global Advisory - WAN-IFRA, Germany
Keynote
CEO, VICE Media Scandinavia, Denmark
Creation, measurement and conversion: Producing quality branded content for the biggest media companies in Spain
Ponentes
Editorial Director, La Factoría (Grupo Prisa), Spain
The KIT Storyengine - Telling better stories by telling stories better!
Ponentes
CEO and co-founder, KIT, Sweden
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13:00
Lunch Break
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14:00
Breakout Session
The importance of editorial analytics for the newsroom and how spreading them will get reporters to buy into the metrics
Breakfast session given by our Gold Sponsor
Moderador
Chief Content Officer, Content Insights, UK
Ponentes
Digital Editor of Süddeutsche Zeitung, Germany
Digital publishing consultant and trainer, United Kingdom
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14:30
Premium Advertising Part 3: Co-operative Marketplaces - Is it time for a new start? Or are the challenges too big?
La Place Media has been a success. Project Juno and Pangaea in the UK are struggling for traction. Is it time for a new start? Or are the challenges too big?
Moderador
- Executive Director of Europe and Africa, WAN-IFRA, Germany
The Finnish Publishing Group
Ponentes
Director of Digital Ad Operations and Development, Alma Media Corporation , Finland
Regional Publishers National Network
Ponentes
Director Product Management and Technology, OMS Vermarktungs GmbH & Co. KG, Germany
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15:00
Parallel Session: GAMI Roundtable - "Look to the nordics"
Lugar:Foredragssalen (adjacent room)State-of-the-art news on progress in robotics and automation efforts in the Nordic region
Ponentes
Affilated Researcher, Nordicom, Sweden
Machine learning is breaking new grounds to digital business
Ponentes
Dr. rer. nat., Associate Professor at the Department of Computer Science at NTNU, Norway
The new oil: "Your social data and bio data is the next matrix ". New marketing approaches using behavioural and bio data as a value maker
Ponentes
Founder & CEO, Lighthouse8 - Business Engineering, Norway
Targeting young audience using gaming features in news consumption
Ponentes
PhD student, the School of informatics and member of the research group MTEC, Media, Technology and Culture, University of Skövde, Sweden
Project and Innovation Manager, Gothia Innovation AB, Sweden
The INJECT Project: a new digital product for super-powering journalism (a project funded by the European Commission’s Horizon 2020 framework)
Ponentes
Project Director, Global Alliance for Media Innovation, WAN-IFRA
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15:10
Panel Discussion: Next challenges for publishers in programmatic
Moderador
Executive Managing Director, Styria Content Creation, Austria
Ponentes
- Director Product Management and Technology, OMS Vermarktungs GmbH & Co. KG, Germany
- Director of Digital Ad Operations and Development, Alma Media Corporation , Finland
- SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab, USA
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15:40
Coffee Break
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16:10
Premium Advertising Part 4: Video, video, video. The money-spinner. The insoluble inventory problem
Moderador
- Executive Director of Europe and Africa, WAN-IFRA, Germany
Online Video (short form, long form, live) What are the prospects, what does a good online video strategy look like?
Ponentes
Sr. Research Associate, Reuters Institute for the Study of Journalism, UK
Go big or go home: How publishers and a national broadcaster join forces to accelerate video growth in Austria
Users love online video, journalists… well, not so much as video often means an increased workload for them. So how do you bring those two worlds together?
Austria has found its own way: At the beginning of 2017, the “Austria Video Platform” launched. The plan: A national broadcaster shares its video content for publishers to use on their news portals, ad revenues are split. A win-win for everyone? Alexis Johann will share the first results.
Ponentes
- Executive Managing Director, Styria Content Creation, Austria
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17:15
Wrap up and end of day 2
April 26
Miércoles
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09:00
Breakfast Session
Lugar:Main RoomThe future of content in the age of platforms
Breakfast session given by our Gold Sponsor
In the last six months, our global political climate has changed, and both news production and consumption has changed as well. There is stronger support for quality journalism and subscriptions, and more questions around the role of platforms like Facebook and Google. What does the latest data teach us about the state of quality in the news? Is what people write about, read about and share the same? What can major global news events like Brexit, the U.S. Election and now the French election teach us about how consumers engage with content?
Chartbeat CEO John Saroff has evaluated the data and will share with you the most interesting trends we are seeing around the world related to content consumption and distribution, as well as what news organizations can do today and tomorrow to act on it.Ponentes
CEO, Chartbeat, USA
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09:00
Breakfast Session
Lugar:Foredragssalen (adjacent room)WELT’s journey from a classical publisher towards a tech publisher
Breakfast session given by CCI
Due to the fusion of WELT (print) and N24 (TV), WeltN24 reinvented the whole digital product line and a major part of the infrastructure. In this session, Director of Development Lajos Lange, will show how WeltN24 transformed their whole product development department towards a lean, agile and fast editorial service fabric. He will demonstrate the huge opportunities a cloud offers by discussing their journey to the cloud and a DevOps culture.
For many years, the editorial office worked efficiently in a cross media newsroom with a combined solution of CCI NewsGate and Escenic. The newly developed CUE system is the next evolutionary step towards a combined content hub by gluing together all the important editorial services WeltN24 implements. As a CCI development partner, Lajos Lange will show how they use CUE to create the most effective workflows for the diverse roles in the newsroom.Ponentes
Director Development, WeltN24, Germany
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09:45
Revenue Frontiers - New Products and Investments
Moderador
- Exec Director, Digital Revenue Network, WAN-IFRA
The World News Media Outlook 2017: Lifting the lid on what executives at the world’s most profitable media companies do differently from those at unprofitable ones
Ponentes
Director, Journalism Leaders Programme | Co-convenor: Digital Editors Network, UK
How to make money with Facebook
What is the revenue potential of collaboration with Facebook and other platforms? Are digital platforms friends, or foes? A strategic analysis of digital disruption in the content business, and ideas how news publishers may need to adjust their business model to the age of platforms.
Ponentes
Media researcher and consultant
Panel Discussion: What recommendations would they follow?
Ponentes
- Director, Journalism Leaders Programme | Co-convenor: Digital Editors Network, UK
- Sr. Research Associate, Reuters Institute for the Study of Journalism, UK
- Media researcher and consultant
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11:00
Coffee Break
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11:30
Breakout Session
How Denmark's TV 2 is democratising video with Wochit
Breakout Session given by Wochit:
TV 2's executive editor for digital, Jacob Anderson gives us an inside look at how the broadcaster is building up video skills within the digital team in key verticals. We'll see how web editors without video experience are being empowered to create their own videos autonomously and with ease. Wochit's Garrett Goodman, VP of Business Development for EMEA, will join Jacob to lead a discussion about tips on getting the newsroom to try new things and video content strategy.
Ponentes
Head of Digital Video, TV 2, Denmark
VP of Business Development EMEA, Wochit, UK
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12:15
Make data work for you: Building profitable and growing relationships
Moderador
- Executive Director of Europe and Africa, WAN-IFRA, Germany
The power of „textmarketing“ and Panama Papers: Insights about the successful paywall at Germany’s biggest quality newspaper
Ponentes
Digital Editor, Süddeutsche Zeitung and Editor in-Chief, SZ.de, Germany
From data to relationships: How NRC Media grows in readership and revenue
Matthijs van de Peppel (Manager Data Intelligence & CRM) reveals how NRC Media put data to work to optimise acquisition and retention offers, resulting in growth in readership and customer value.
He explains how the Dutch media company organised their data team, conduct pricing analysis and transform insights into business results.
Ponentes
Manager Data Intelligence & CRM, NRC Media, The Netherlands
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13:15
Lunch Break
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14:15
Reinventing ourselves once more with help from technology
"If you think the step from print to digital was challenging, prepare yourself: The next leap for publishing and journalism is far bigger, more complex and way more exciting. We believe it’s about going from one-size-fits-all journalism to 1:1 journalism," says Espen Sundve VP Product Management at Schibsted. He will take us through the first steps and path forward for Schibsted's new product & platform strategy for publishing.
Moderador
- Director, Global Advisory - WAN-IFRA, Germany
Keynote
VP Product Management, Schibsted, Norway
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14:45
Google DNI Innovation Fund
Google DNI Innovation Fund: kickstarting a R&D culture in the newsrooms
Ponentes
Head of DNI Innovation Fund, Google, France
Público: multimedia as a strategy for innovation
Ponentes
Deputy Executive Editor, Publico, Portugal
DNI Prototype - VR Billboards
Ponentes
- Exec Director, Digital Revenue Network, WAN-IFRA
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16:00
End of DME17
