Programa | Digital Media LATAM 2016

Digital Media LATAM 2016

Digital Media LATAM 2016

16 Nov 2016 hasta 18 Nov 2016
Buenos Aires
Argentina

Programa | Digital Media LATAM 2016

Programa

Sessions

November 16
Miércoles

  • Stream IDs:
    • 1945

    09:00

    • Workshop and Master Classes

    Digital strategies, storytelling and tools: seminars, workshops and conversations

    Lugar: 
    Universidad Católica de Buenos Aires, Sala B del edificio Tomás Moro, Universidad Católica de Argentina, Av. Alicia Moreau de Justo 1400, subsuelo, Ciudad de Buenos Aires

    WAN-IFRA and ADEPA offer participants a chance to start discussion the topics of the conference in practical and participative conversations, workshops and seminars. These activities will take place from 10:00 to 17:00 in the modern premises of the prestigious Catholic University of Argentina in Puerto Madero.

    Pick-up: Azcuénaga 2090 at 9:15

    No cost: includes transport, lunch and coffee breaks. 

    Conversation: Digital strategy of two regional media houses

    10:00-11:00

    La Voz and La Gaceta are the regional media houses with the biggest circulation and audience in Argentina. La Voz has the biggest digital income in percentage of the country thanks to their great web content and their development of innovative advertising solutions.
    La Gaceta created a native digital paper in the Salta province and is putting together a satellite digital business that relies on their readers and on their brand.

    Ponentes 

    Success session: strategies to monetize tabloid journalism on the web

    11:00-12:00

    Ponentes 

    • Marcos Vaca

      Editorial Content Manager, Grupo GRANASA, Ecuador

    Case Study: Effective live audience engagement

    12:00-13:00

    Paul Rowland of Trinity Mirror, an advocate for the power of live storytelling, explains how his company gains audience and dwell times with live coverage. The quantity and range of stories they cover this way will surprise you!. Michael will show you how to truly engage your audience with a live blogging platform.

    Ponentes 

    Lunch

    13:00-14:00

    Workshop: VR techniques that every newsroom can implement

    14:00-15:00

    Emblematic Group is one of the world’s leading producers of immersive virtual reality content. Emblematic has collaborated with media partners including The New York Times, Google, the Associated Press, and Al Jazeera America. In 2016 the company was awarded a grant from the Knight Foundation to produce a series of VR documentaries in partnership with Frontline, and to collaborate on crafting and disseminating best practices for virtual reality journalism.

    The workshop will start with 360 video and then dive more deeply into photogrammetry (image capture for 3D environment construction) and when to use each technique.    It would be helpful if attendees brought their own cameras to try some techniques themselves. Regular point and shoots should be good but DSLRs are preferred.

    Ponentes 

    • Kevin Tsukii

      Lead on 360 video and live-action experiences at Emblematic Group

    The Good, the Bad and the Ugly of distributed content of media publishers.

    15:00-16:00

    Ponentes 

    Workshop: Rich Media for Premium Advertising

    16:00-17:00

    Leveraging the allure of interactivity to raise the value proposition of display advertising

    In this workshop, we will be discussing the application of user experience design principles to produce display advertising that engages the audience and delivers concrete value to advertisers. The topics covered include:

    • Why rich media matters in online advertising
    • What’s needed to get started
    • When and where to include interactivity in display ads
    • The 3 second rule for engagement
    • Lead generation
    • Strategic price anchoring
    • Sales force training
    • Production pitfalls

    Ponentes 

    • Bruno Vilela

      Chief Digital Officer, UI/UX Designer, Head of Product Development, Jaime Câmara Group, Brazil
  • Stream IDs:
    • 1843

    09:00

    • Study Tours

    Newsroom tours

    Lugar: 
    Leaving from Auditorio Buenos Aires

    This tour organized by WAN-IFRA and ADEPA will give you the opportunity to visit the most innovative newsrooms in Argentina and Latin America. 

    During the tour attendees will be divided in two groups. The first one, will visit the offices of La Nación and Clarín, and the other will visit the offices of ARTEAR and Perfil.

    All of them are modern and integrated; and in the case of La Nación, ARTEAR and Perfil they recently reestructured their newsrooms.

    Attendees will be welcomed by an executive who will show them the newsrooms and answer to their questions. During and after the tour, they will explain everything from their latest media projects, their workflows, and office and organisational structure, answering most of the particiants' questions.

    Pick-up: Azcuénaga 2090 at 9:00

    €100 per person. Fee includes: transport, site visits and meals. Participants from outside Argentina will have priority upon registration.

    Tour 1 (LA NACIÓN - CLARÍN)

    LA NACIÓN

    La Nación's modern newsroom, opened in September of 2013, serves as the milestone of a new era after 147 years of existence, since its fountation by Bartolomé Mitre. Alongside the launch of a brand new cycle of "Conversaciones" (Conversations) and the "on demand" new bulletin lanation pm, La Nación begun a journey focusing on the launch of LN+, their new cable TV. This will be a unique opportunity to listen to the latest projects from one of the most innovative and awarded media houses in the world.

    Guide: Gastón Roitberg, Multimedia Newsroom Managing Editor, La Nación

    CLARÍN

    A reference in the region, Clarín integrated newsroom (awarded every year for its innovative digital and mobile projects) creates an online newspaper internationally acclaimed with one of the largest readership in the Spanish speaking world.

    Guide: Juan Marcos Bouthemy, Mobile Editor, Clarín

    SCHEDULE

    • 09.00  Departure from Recoleta
    • 10.00  Arrival at La Nación (Av. Libertador 101, Vicente López)
    • 10.15 to 12.00  Informal chat
    • 12.15  Departure
    • 13.00 to 14.00  Lunch
    • 14.15  Arrival at Clarín (Tacuarí 1842)
    • 14.30 to 16.00  Informal chat
    • 16.15  Travel back to Recoleta
    • 17.30  Arrival at Recoleta

    Tour 2 (ARTEAR - PERFIL)


    ARTEAR
    ARTEAR leads a cutting edge operation for all its digital platforms and next November they will open the doors to what is expected to be the most modern multi-platform newsroom in Argentina. Discover ARTEAR's new offices and its award winning team of journalists!

    Guide: Federico Wiemeyer, journalist and TV anchor TodoNoticias


    PERFIL
    Perfil's new building, opened in September 2015, has the biggest integrated newsroom in Latin America, where are located teams behind the prestigious magazine "Noticias", the fortnightly newspaper "Perfil" and the reknown "Caras", among others. Additionally, the media Media House decided to follow the path of multimedia integration, creating 3 television studios for its two digital TV channels.

    Guide: Agustino Fontevecchia: Digital Content Director, Perfil

    SCHEDULE

    • 09.00  Departure from Recoleta
    • 10.00  Arrival at Artear (Lima 1261)
    • 10.15 to 12.00  Informal chat
    • 12.15  Departure
    • 12.30  Arrival at Perfil
    • 12.30 to 14.00  Lunch
    • 14.15 to 16.00  Informal chat
    • 16.15  Travel back to Recoleta
    • 17.30  Arrival at Recoleta
  • Stream IDs:
    • 1842

    19:30

    • Social and Networking events

    Welcome cocktail

    Lugar: 
    Fundación PROA, Av. Pedro de Mendoza 1929, La Boca, Caminito [C1169AAD] Buenos Aires, Argentina

    An unforgettable evening organized by our local partners (ADEPA, La Nación, Clarín) in one of the most emblematic places of Buenos Aires.

    The PROA foundation it's situated since its establishment in the La Boca neighborhood, specifically in the Caminito corner, a historic meeting point for different artistic expressions (performance, outdoor-theather, painting, murals, tango and dance) that has gained importance with time, becoming an essential artistic spotlight of Buenos Aires. 

    La Boca neighborhood has an urban uniqueness thanks to the boldness of its proposals, and has evolved in a quarter that binds together every avant-garde ideal: muralism, artistic way of life, participative art...

    Pick-up: Azcuénaga 2090 at 18:45

    Dress code: Casual

November 17
Jueves

  • Stream IDs:
    • 1726

    08:00

    • Digital Media LATAM

    Registration

    Lugar: 
    Auditorio Buenos Aires Av. Pueyrredón 2501 Segundo Nivel Recoleta, Ciudad de Buenos Aires Argentina, C1119ACI · Foyer
  • Stream IDs:
    • 1841

    08:30

    • Digital Media LATAM

    Welcome · Introduction

    Lugar: 
    Salón Auditorio
  • Stream IDs:
    • 1841

    09:00

    • Digital Media LATAM

    SESSION 1: LEADING IN A CULTURE OF CHANGE

    Lugar: 
    Salón Auditorio

    Invaluable advice and insights on how to lead your company’s transformation into the digital era. Leading in a culture of change means producing the capacity to seek, assess, and incorporate new ideas, new practices—all the time, inside the media organization. In this session, top executives from different part of the world explains how they are changing the culture of their companies in order to face a digital world in constant disruption.

     

    Staying focused in turbulent times

    The CEOs of Clarin and La Nación,  two of LATAM’s most prestigious and digitally advanced companies, will share in an unprecedented panel their main strategic priorities in the years to come. Daniel Dessein, the President of Argentina’s News Publishers Association (ADEPA) will provide the viewpoint of the country’s regional media companies. Finally, they will reflect on how they overcame times of government hostility and the challenges of the digital era.

     

    Ponentes 

  • Stream IDs:
    • 1841

    10:00

    • Digital Media LATAM

    SESSION 1: LEADING IN A CULTURE OF CHANGE

    The Rock of Truth 2.0

    Mike Wilson from the DMN will discuss the latest changes in one of the world’s most innovative local media companies. The reason we often hear about the Dallas Morning News is because the company has always had a bold innovation strategy. Sometimes it pays off and sometimes they fail, and in the latter case they’re not shy about it and they take decisions.

    Moderador 

    Ponentes 

  • Stream IDs:
    • 1841

    10:45

    • Digital Media LATAM

    Coffee Break

    Lugar: 
    Salón Venue
  • Stream IDs:
    • 1841

    11:15

    • Digital Media LATAM

    SESSION 1: LEADING IN A CULTURE OF CHANGE

    Lugar: 
    Salón Auditorio

    The Server Economy: Understanding the creation of value in the age of information monopolies

    Ponentes 

    • Bruno Vilela

      Chief Digital Officer, UI/UX Designer, Head of Product Development, Jaime Câmara Group, Brazil
  • Stream IDs:
    • 1841

    11:45

    • Digital Media LATAM

    SESSION 2: NO “ONE-SIZE-FITS-ALL” WHEN YOU LOVE INNOVATION

    Lugar: 
    Salón Auditorio

    What are the challenges for pure-players, TV companies or large magazine publishers in terms of digital transformation?

    Ponentes 

  • Stream IDs:
    • 1841

    13:00

    • Digital Media LATAM

    Lunch

    Lugar: 
    Hard Rock Cafe, Av. Pueyrredón 2501, C1119ACI CABA

  • 14:30

    Innovation session: Building Audience in the Age of Multiplatform

    Learn from Chartbeat,  the leading content intelligence platform, that a meaningful story is still important in an increasingly mobile, social world while understanding consumer attention making the most of quality content, on site and offsite.

    Ponentes 

  • Stream IDs:
    • 1841

    15:00

    • Digital Media LATAM

    SESSION 2: NO “ONE-SIZE-FITS-ALL” WHEN YOU LOVE INNOVATION

    Lugar: 
    Salón Auditorio

    The potential of Fact-Checking journalism

    Laura is known for being one of the most innovative and avant-garde journalist in Latin America. Her web product, Chequeado, changed the digital media landscape when it became the first national fact-checking organisation and winning more than half a dozen international awards

    Moderador 

    Ponentes 

    • Laura Zommer

      Executive Director & Editor-in-Chief, Chequeado, Argentina
  • Stream IDs:
    • 1841

    15:30

    • Digital Media LATAM

    SESSION 2: NO “ONE-SIZE-FITS-ALL” WHEN YOU LOVE INNOVATION

    Lugar: 
    Salón Auditorio

    Creating massive millennial audience engagement

    This “cultural hacker” will show how in less than a year he managed to build a huge young and loyal audience, trough the delivery of an highly creative and innovative array of images and infographics, that led his company to achieve outstanding figures in terms of audience loyalty that keep on growing at a staggering rate.

    Moderador 

    Ponentes 

  • Stream IDs:
    • 1841

    16:00

    • Digital Media LATAM

    Coffee Break

    Lugar: 
    Salón Auditorio
  • Stream IDs:
    • 1841

    16:30

    • Digital Media LATAM

    FOCUS SESSION: SOCIAL MEDIA AND IDENTITY EXPANSION

    Lugar: 
    Salón Auditorio

    Moderador 

    • Rosental Alves

      Founder & Director of the Knight Center for Journalism, University of Texas, USA

    Ponentes 

  • Stream IDs:
    • 1841

    17:00

    • Digital Media LATAM

    FOCUS SESSION: FUTURE OF SEARCH

    One of the central points on which Google helps the media develop their business is via distribution of content. Google offers a variety of products to this effect, directing more than 10 billion free clicks a month to news sites, and the pillar of this is Google Search. Google Search has been in constant evolution since 1998, but the predominance of mobile to access information and the maturity of new technologies, such as natural language understanding and artificial intelligence, are opening a new era of innovation. Berthier Ribeiro-Neto, Director of Google's Latin America Center of Engineering in Belo Horizonte, Brazil, is one of the key players of this new era. He leads the team of engineers who are making the future of Search in Latin America and he'll tell us what opportunities this opens for news media companies.

    Moderador 

    • Rosental Alves

      Founder & Director of the Knight Center for Journalism, University of Texas, USA

    Ponentes 

  • Stream IDs:
    • 1842

    20:00

    • Social and Networking events

    Gala Dinner · LATAM Digital Media Awards

    Lugar: 
    LA RURAL · Av. Sarmiento 2704, 1425 CABA

    Join us in a magical night organised by our strategic Partners (ADEPA, Clarín and La Nación), where you can find out where the digital talent in Latin America lays. Our LATAM Digital Media Awards are sponsored and presented by Google in this unforgettable Gala.

    Pick-up: Azcuénaga 2090 from 19:00 to 19.30

    Dress code: Cocktail

    Image source: www.larural.com.ar

November 18
Viernes

  • Stream IDs:
    • 1841

    09:00

    • Digital Media LATAM

    SESSION 3: BOOSTING DIGITAL REVENUE OPPORTUNITIES

    Lugar: 
    Salón Auditorio

    Digital Advertising: Fighting the right enemy

    In the past, publishers have spent a lot of energy competing with each other while the real ad winners were the tech companies. Time to regroup, offer common platform.

    Moderador 

    Ponentes 

  • Stream IDs:
    • 1841

    09:30

    • Digital Media LATAM

    SESSION 3: BOOSTING DIGITAL REVENUE OPPORTUNITIES

    Diversifying digital revenue

    Roberto has led many fascinating projects with Spanish media group Vocento, that have greatly diversified and increased their digital revenues and that can inspire small, media and large media groups from LATAM and worldwide.

    Ponentes 

  • Stream IDs:
    • 1841

    10:00

    • Digital Media LATAM

    SESSION 3: BOOSTING DIGITAL REVENUE OPPORTUNITIES

    Pushing branded content to the next level

    Moderador 

    Ponentes 

  • Stream IDs:
    • 1841

    10:30

    • Digital Media LATAM

    Coffee Break

    Lugar: 
    Salón Venue
  • Stream IDs:
    • 1841

    11:00

    • Digital Media LATAM

    FOCUS SESSION: DIGITAL TRANSFORMATION ROADMAP FROM THE NEW YORK TIMES

    Lugar: 
    Salón Auditorio

    We read a lot about the New York Times Company, but to be well informed the best is to get the facts directly from one of the decision makers at NYT. It's interesting also to have his insights on the challenges of the news media industry. 

    Moderador 

  • Stream IDs:
    • 1841

    11:45

    • Digital Media LATAM

    Fireside chat: Monetising Virtual Reality

    Lugar: 
    Salón Auditorio

    Moderador 

    • Bruno Vilela

      Chief Digital Officer, UI/UX Designer, Head of Product Development, Jaime Câmara Group, Brazil

    Ponentes 

    • Kevin Tsukii

      Lead on 360 video and live-action experiences at Emblematic Group
  • Stream IDs:
    • 1841

    12:30

    • Digital Media LATAM

    Fireside chat: one-on-one with Facebook

    Lugar: 
    Salón Auditorio

    Moderador 

    • Rosental Alves

      Founder & Director of the Knight Center for Journalism, University of Texas, USA

    Ponentes 

  • Stream IDs:
    • 1841

    13:00

    • Digital Media LATAM

    Lunch

    Lugar: 
    Hard Rock Café, Av. Pueyrredón 2501, C1119ACI CABA
  • Stream IDs:
    • 1841

    14:30

    • Digital Media LATAM

    SESSION 4: GROW YOUR AUDIENCE AND PUT YOUR DATA TO WORK

    Lugar: 
    Salón Auditorio

    Bring back the readers!

    Ryan Kellett is on a mission for the Washington Post and it's growing its audience. For that, he is engaging with readers wherever they can be, and it works well!

    Moderador 

    Ponentes 

    • Ryan Kellett

      Director of Audience Growth, The Washington Post, USA
  • Stream IDs:
    • 1841

    15:00

    • Digital Media LATAM

    SESSION 4: GROW YOUR AUDIENCE AND PUT YOUR DATA TO WORK

    Become a data-first media company

    Juan Pablo will show us how El Tiempo, the leading publishing house in Colombia is making deep changes and creating new business opportunities.

    Moderador 

    • Javier Calvo

      Gerente de Inteligencia de Datos, La Nación, Argentina

    Ponentes 

  • Stream IDs:
    • 1841

    15:30

    • Digital Media LATAM

    SESSION 4: GROW YOUR AUDIENCE AND PUT YOUR DATA TO WORK

    Research, Analyse, Monetise

    Xavier will show how he leads his legacy newspaper in Amsterdam from decline to sustainable growth with data and empathy.

    Moderador 

    • Javier Calvo

      Gerente de Inteligencia de Datos, La Nación, Argentina

    Ponentes 

  • Stream IDs:
    • 1841

    16:00

    • Digital Media LATAM

    Coffee Break

    Lugar: 
    Salón Venue
  • Stream IDs:
    • 1841

    16:30

    • Digital Media LATAM

    FOCUS SESSION: THE DIGITAL TRANSFORMATION OF A REGIONAL LEADER

    Lugar: 
    Salón Auditorio

    Moderador 

    • Marcos Foglia

      Digital Content Manager, Artear, Grupo Clarín, Argentina

    Ponentes 

  • Stream IDs:
    • 1841

    17:15

    • Digital Media LATAM

    FIRESIDE CHAT: INSIDE VOX MEDIA’S DIGITAL SUCCESS

    Lugar: 
    Salón Auditorio

    In a unique panel, Trei Brundrett and Melissa Bell will be interviewed by media experts to discuss their company’s success, the future of the news media industry, the challenges of content distribution platforms, and the importance of technology and product-driven mindsets in today’s media companies.

    Moderador 

    • Rosental Alves

      Founder & Director of the Knight Center for Journalism, University of Texas, USA

    Ponentes 

Digital Media LATAM 2016

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